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Dia de los Reyes

Celebrating Dia de Los Reyes

January 6th is a special day in the Hispanic culture. On that day, Hispanics celebrate Dia de Los Reyes, or the Epiphany. This day represents the day that the Three Wise Men came bearing gift to the baby Jesus.

Why is this important in the bakery business? Well, because along with this celebration, Hispanic families serve Rosca de Reyes, or King’s Cake. King’s Cake is well known in the United States as part of the Mardi Gras celebration. For those celebrating Dia de Los Reyes, it doesn’t wait until then to make its appearance. It is an important element to the family celebration. This is what brings everyone together in remembrance of the true meaning of Christmas.

Dia de Los Reyes Traditions

The celebration of the Epiphany, or Dia de Los Reyes, is extremely important in Hispanic culture. Part of the celebration includes the Rosca de Reyes, a celebration of the Three Wise Men and also the baby Jesus. Rosca means “wreath” and Reyes means “kings”. The shape of the cake is symbolic of a crown, as it is shaped like an oval. The plastic baby inside the cake represents the baby Jesus, and whoever is served the piece of cake containing the baby must host a party in February to celebrate Dia de la Candelaria. This day brings the official close to the holiday season.

An Epiphany to Remember

With BakeMark’s help, you can help create an Epiphany to remember for all of your customers! We have everything you need, from start to finish, to help make memories for a lifetime.

Use our Trigal Dorado Bizcocho Mix to whip up the Rosca de Reyes itself, but what BakeMark has to offer doesn’t end there! We also have the acitron strips that traditionally adorn the top of the cake in our Trigal Dorado line, and we even have the plastic babies to go inside the cake! When we tell you that we can help you from start to finish, we really mean it! Contact your BakeMark rep today to see how we can help you with this special project!

About BakeMark

Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.

Media Contact

Carol Villegas
BakeMark
Sr. Director of Marketing
(562) 222-6380
carolyn.villegas@bakemark.com