Celebrating Dia de Los Reyes

Dia de los Reyes

Celebrating Dia de Los Reyes

January 6th is a special day in the Hispanic culture. On that day, Hispanics celebrate Dia de Los Reyes, or the Epiphany. This day represents the day that the Three Wise Men came bearing gift to the baby Jesus.

Why is this important in the bakery business? Well, because along with this celebration, Hispanic families serve Rosca de Reyes, or King’s Cake. King’s Cake is well known in the United States as part of the Mardi Gras celebration. For those celebrating Dia de Los Reyes, it doesn’t wait until then to make its appearance. It is an important element to the family celebration. This is what brings everyone together in remembrance of the true meaning of Christmas.

Dia de Los Reyes Traditions

The celebration of the Epiphany, or Dia de Los Reyes, is extremely important in Hispanic culture. Part of the celebration includes the Rosca de Reyes, a celebration of the Three Wise Men and also the baby Jesus. Rosca means “wreath” and Reyes means “kings”. The shape of the cake is symbolic of a crown, as it is shaped like an oval. The plastic baby inside the cake represents the baby Jesus, and whoever is served the piece of cake containing the baby must host a party in February to celebrate Dia de la Candelaria. This day brings the official close to the holiday season.

An Epiphany to Remember

With BakeMark’s help, you can help create an Epiphany to remember for all of your customers! We have everything you need, from start to finish, to help make memories for a lifetime.

Use our Trigal Dorado Bizcocho Mix to whip up the Rosca de Reyes itself, but what BakeMark has to offer doesn’t end there! We also have the acitron strips that traditionally adorn the top of the cake in our Trigal Dorado line, and we even have the plastic babies to go inside the cake! When we tell you that we can help you from start to finish, we really mean it! Contact your BakeMark rep today to see how we can help you with this special project!

Make Holiday Impressions Last for Long Term Success

Holiday Baking

Your Holiday Baking Contributes to Long-Term Success

Emphasize the Basics: Quality. Cleanliness. Service.

Every year, the holidays present an awesome opportunity to increase sales and profits – both short-term and long-term.  What your customers think about you, your employees, and your store decorations when they buy holiday-themed baked goods for this year’s special events will go a long way towards where they buy baked goods next week, next month, and well beyond the 2021 holidays!  Now is the time to make your holiday baking a strong, lasting impression of excellence.  Things that will influence their memories well beyond holiday cheer?  The basics: Quality. Cleanliness. Service. 

Quality Baking Products

BakeMark customers (that’s you) are already ahead of the curve when it comes to high quality baked goods.  You’re starting with the very best products (ingredients, mixes, icings, fillings, toppings, finished goods, supplies, et. al.) available in the baking industry.  You also have the bonus of your BakeMark Sales Representative who can steer you toward creating the best products, decorations, and displays.  Take advantage of this tremendous resource every chance you get.  Quality product means great taste, great appearance, and so much more! 

Store Cleanliness all Holiday Season

Of course, the floor must be swept and your countertop and display case must be immaculate.  But it’s also important to look at your store is if it is a giant report card to ensure a squeaky-clean impression on your customers.  Grade yourself.  Look at the walls for smudges.  Can you give yourself an A?  Are your posters fresh and clean? (Ask your BakeMark Sales Rep for new, unfaded replacements)  How about the sidewalk? The trash cans? The windows? These are the things that subconsciously influence future buying decisions.  Don’t stop inspecting and cleaning until your holiday report card has straight A’s. 

Fantastic Service

You can count on a cheery holiday greeting to start a successful transaction with every customer who enters your shop.  But that’s just the beginning. Make sure to suggest ways to improve each experience.  “We have warm cinnamon rolls this morning.  Would you like to try one for the road?”  “Would you like to take a few holiday sprinkled cake donuts back to the office for your staff?”  Even a simple “Can I make your fresh, hot coffee a large?” will let your customers know you care.  Of course, a cheery “Happy Holidays” is always a memorable close. 

Take Advantage of the Holidays

This year’s holidays give you a head start for all of next year.  Customers who visit your shop for the first time will take advantage of your creative baked goods and fun-filled decorations.  After that, it’s time for you to parlay that initial visit into many more returns for each and every customer.  Always remember that the holidays bring them in, but quality, cleanliness, and service bring them back tomorrow and for years to come! 

We’re Beginning to Bake a Lot for…Christmas?!

Christmas in July

We’re Beginning to Bake a Lot for…Christmas?!

No, that’s not a typo – it is almost Christmas…Christmas in July, that is!

Just because it’s not December doesn’t mean you can’t be thinking about holiday baking already, and BakeMark is here to help with a variety of bakery solutions that will have you dreaming of a White Christmas while the summer sun is still shining.

Christmas Quality & Convenience

At BakeMark, we are known for our products that never sacrifice quality for convenience, and what we have to offer you this Christmas baking season is no exception!

Everyone loves a delicious shortbread cookie any time of the year, but everyone loves it more if they’re Christmas shortbread cookies! Our Snot Block Crust is a delectable and versatile mix – you can use it for pie crust, tarts, crumble toppings, and of course cookies! And it’s a guaranteed delicious buttery flavor every time. Your Christmas cookies will be so good, Santa might just wait around for more!

Don’t let the name fool you

Now, Snot Block has been around for a while now since we introduced it back in May, but don’t let the name fool or scare you away. Remember, it’s not your typical pastry or mix. The possibilities are so endless; you’ll wonder how you ever got along without it. You can dream up just about any Christmas bakery concoction and you can incorporate Snot Block Crust into it!


Well the answer to that one is easy…it’s just a cookie!

It’s mandatory that a festive Christmas cookie requires you to sprinkle some holiday cheer into it- it’s part of the Christmas cookie’s identity! Lucky for you, BakeMark has tons of options of sprinkles from our Sprinkelina line! You can always go with a classic jingle mix of white, red and green. Or maybe the same color combination but in our adorable nonpareils. Maybe your snowflake cookie needs a bit more snow? Check out our Snowflake shaped sprinkles or how about our Christmas confettis?

If those don’t sparkle up your Christmas cookies enough, we have several other sprinkle mixes and blends made just for Christmas celebrations, so you’re sure to find your perfect match.

Don’t leave it to chance

For your own sake and the sake of your customers, don’t leave your Christmas cookie baking to chance…or to the last minute! Be sure to contact your BakeMark representative today to discuss the options we have to help you make this Christmas, and Christmas in July, even more magical. You won’t be sorry that you did, only if you don’t!