Red Velvet Season is Approaching

Red Velvet Cake

Red Velvet Season is Approaching

Springtime is coming, believe it or not, and with comes several spring holidays that we all love to celebrate. Amongst them is Valentine’s Day, or as we refer to it in the bakery industry, Red Velvet season!

Red is for Cake

Not only is love in the air on Valentine’s Day, but the holiday itself is synonymous with a few colors, the main one being red. This year, it doesn’t have to just be the hearts that are red, turn your bakery case red too with offerings of Red Velvet cake to help any lovebird celebrate the holiday.

But it doesn’t have to stop at cake – make cupcakes and donuts too…and that way, you can celebrate your love with these vibrant treats all day long! BakeMark can help you make it happen with Westco Red Velvet Cake Mix or Westco Red Velvet Donut Mix. Top them both with cream cheese frosting and Sprinkelina Valentine’s sprinkles for a festive and romantic treat!

These treats will be so cute that they could double as romantic treats or fun treats for the kids, and either way, everyone will be happy to get such delicious gifts for the holiday!

Quality and Convenience

As always, BakeMark offers the quality and convenience you want and need for your bakery. Our Red Velvet options are no different, and they will have everyone excited to celebrate the holiday with delicious treats you can have ready in no time. And of course the best part is that your customers will enjoy the same quality they are already used to from all the other great BakeMark products you use! There are never any surprises when it comes to using BakeMark products, you always know you are getting quality and convenience all in one. Reach out to your BakeMark rep today for more information on how we can help make your Valentine’s day even sweeter!

bakery | bakery mixes | Baking | holidays | ingredients | Spring | Valentines Day

Celebrating Dia de Los Reyes

Dia de los Reyes

Celebrating Dia de Los Reyes

January 6th is a special day in the Hispanic culture. On that day, Hispanics celebrate Dia de Los Reyes, or the Epiphany. This day represents the day that the Three Wise Men came bearing gift to the baby Jesus.

Why is this important in the bakery business? Well, because along with this celebration, Hispanic families serve Rosca de Reyes, or King’s Cake. King’s Cake is well known in the United States as part of the Mardi Gras celebration. For those celebrating Dia de Los Reyes, it doesn’t wait until then to make its appearance. It is an important element to the family celebration. This is what brings everyone together in remembrance of the true meaning of Christmas.

Dia de Los Reyes Traditions

The celebration of the Epiphany, or Dia de Los Reyes, is extremely important in Hispanic culture. Part of the celebration includes the Rosca de Reyes, a celebration of the Three Wise Men and also the baby Jesus. Rosca means “wreath” and Reyes means “kings”. The shape of the cake is symbolic of a crown, as it is shaped like an oval. The plastic baby inside the cake represents the baby Jesus, and whoever is served the piece of cake containing the baby must host a party in February to celebrate Dia de la Candelaria. This day brings the official close to the holiday season.

An Epiphany to Remember

With BakeMark’s help, you can help create an Epiphany to remember for all of your customers! We have everything you need, from start to finish, to help make memories for a lifetime.

Use our Trigal Dorado Bizcocho Mix to whip up the Rosca de Reyes itself, but what BakeMark has to offer doesn’t end there! We also have the acitron strips that traditionally adorn the top of the cake in our Trigal Dorado line, and we even have the plastic babies to go inside the cake! When we tell you that we can help you from start to finish, we really mean it! Contact your BakeMark rep today to see how we can help you with this special project!

bakery | bakery mixes | Baking | hispanic mixes | holiday baking | holidays | ingredients

What is a Fruitcake Anyway?


What is in a Fruitcake Anyway?

3-Step Fruitcake

Here is one recipe that is a proven winner.  Substitute water for light Rum if you’d like, but most of the alcoholic content evaporates during baking and leaves the wonderful flavor in the fruits:


  • In one pint of light rum, soak overnight in a closed container
    • Glacè Fruit (any / colorful), White Raisins, Craisins, Date Chunks, etc.
  • At 300°F for 15 minutes, lightly roast 3 lbs. nuts (whole or pieces)
    • Cashews, walnuts, and pecans are preferred


  • Scale and mix in low speed for 5 minutes (add the liquids to the bowl first)
5LBWestco Ultra Rich Crème Cake Mix
1LB 12ozWhole Eggs
2LBSoft or Melted Butter
  • Additional flavors can also be added to the batter if desired.


  • By hand, fold Step # 1 into Step # 2. 
  • Scale into desired pans. 
  • Bake at 300 ºF for 45 minutes.
  • Garnish with additional fruit & nuts if desired.
  • Bake for an additional 30 minutes or until a probe comes out cleanly. 
  • Glaze with undiluted and melted Westco Apri-Glo*.

Westco Apri-Glo will dry to a tack-free shine that can be overwrapped or packaged without melting or dissolving.  It also works well with Danish Pastries, Cinnamon Rolls, and Coffee Cakes adding extra shine and extending shelf life by several days

ANSWER: Wonderful Holiday Traditions, Extra Sales, Higher Profits!

This holiday season capture the magic of traditional, flavorful, and decorative fruitcakes straight from your bakery’s oven.  “Fruitcake,” you may ask? The answer is a resounding, YES!! 

Some Fruitcake Background

The tradition of holiday fruitcakes dates back to the colonists in and around the time of the American Revolution.  Because it is so rich in healthy carbohydrates, the fruitcake was considered to be a tried-and-true “energy bar” by colonial troops giving them strength and endurance.  When they returned home from the battlefield for the holidays, the soldiers brought with them a demand for the delicious fruitcake they remember.  They renewed that demand year-after-year, and a tradition was born. 

How Fruitcake is Made

There’s no set recipe for fruitcake, and the baker (you) are free to create customized masterpieces with ingredients you like.  Three things are constant:  1) A fruitcake is PACKED with fruits and nuts;  2) BakeMark Cake Mixes (Ultra Rich Crème Cake Mix) provide time saving, quality mixes to bind the ingredients together;  3) You’ll create a delicious and beautiful tradition for your customers who will remember and demand your fruitcake year after year. Ho, Ho, Ho!

Premium Product – Premium Pricing

Fruitcake enjoys the perception of a premium baked good.  Because fruits and nuts are around 70% of the product ingredients, fruitcake is heavier than almost any other bread or pastry.  And the extra attention you provide to glazing and placing decorative ingredients, you can price each masterpiece as a work of art.  Higher price?  Added demand?  Extra profits!!! 

There’s No Time to Waste

For a cake with alcoholic ingredients, you should some time (maybe a month or so?) in refrigeration so the tannins in the alcohol will mellow and soften with age.  We’ve provided a tried-and-true recipe here, but your BakeMark Sales Representative will be able to guide you to a baked masterpiece that will provide extra traditional holiday sales and profits and put your Salesclerks, Bakers, and Customers in the holiday spirit.  Ask him or her for additional ideas about production, packaging, presentation, marketing and ways to unlock the potential of fruitcake for your shop. 

Happy fruitcake-filled holidays! 

bakery | bakery mixes | Baking | Christmas | Creme Cake Mix | Holiday | ingredients

Earn Brownie Points with our Brownie Mixes!


Earn Brownie Points with BakeMark Mixes!

Fudgy, delicious brownies are a fan favorite and are also likely a staple in your bakery lineup. If they aren’t already, you’re going to want to make them a star on your menu, and BakeMark can help you do just that!

National Brownie Day

Although we think every day should be brownie day, there is actually a National Brownie Day holiday on December 8 – and what better way to celebrate it than with a pan of amazing fudgy brownies? We can help you celebrate this great holiday, and every day for that matter, with our easy-to-use and high-quality mixes.

Brownies are Versatile!

No matter how you look at it, brownies are a versatile item. You can offer traditional brownies cut in squares, brownie bites in bite-sized cups, or even add special things to the brownies and offer things like salted caramel brownies or cheesecake brownies! The possibilities are truly endless, and with BakeMark’s easy mixes, you’ll have your new lineup of brownies ready in no time at all.

Do your customers like fudgy brownies? Westco’s Gourmet Brownie Mix (48240) is a perfect fit for fudgy brownies! Maybe they prefer cake-like brownies? The extra-moist brownie mix is your answer. Perhaps your customers are worried about clean labels, and if that’s the case, BakeMark has you covered with our clean label mix. And of course, you can offer them all, it’s simple and only requires a few mixes on your shelf!

Enjoy Delicious Brownies 

No matter what kind of brownies your crowds are asking for, BakeMark can help you make just what they want, every day of the year and not just on National Brownie Day! If you’re looking to expand your bakery offerings or just make things easier for yourself and your staff, contact your BakeMark rep today to learn more!

Winter Wonderland Brownie Squares Recipe

Westco Gourmet Brownie Mix48240
Westco Vanilla Buttercreme Icing30900
Color Liquid Gel Teal11987
Color Liquid Gel Red11992
Color Liquid Gel Lemon11812
BakeSense Gumpaste52268
Sprinkelina White Non Pareils52400
Sprinkelina Shape Mix Snowflakes92344
Winter Wonderland Brownie

The Amazing Flavors of Fall

The Amazing Fall Flavors

As the trees begin to change to beautiful shades of blazing red, yellow, and orange, so do the flavors. Flavor Profiles begin to change to meet the distinguishing fall palates of your customers. If you’re not sure how to create those fall flavors or even where to start, BakeMark can help!

Warm Fall Flavors

BakeMark’s Westco line features a wide variety of premium flavors. Ones that will help you get into the fall spirit right along with the changing leaves and temperatures. Spice up your fall baked good selection with flavors like Rummette, Almond, and Maplette, all part of the Westco lineup.

All these options are great, but don’t forget about the classic pumpkin and cinnamon flavors too! These are great fall standards that everyone craves when fall and winter hit, so you don’t want to ever leave those out of your lineup either.

These premium flavors are easily used to flavor donuts, cakes, cupcakes, and cookies, but get creative and take it even further! Try flavoring pies and biscuits using these great fall flavors and create something your customers didn’t even think existed. These rich flavors will have your customers (and you!) wondering where these products ever were and will keep them coming back each fall for years to come.

Not up for those ones?

If you aren’t up for those fall flavors, don’t worry! BakeMark has lots more options that include your classic flavors like vanilla, strawberry, or banana. Either way, BakeMark certainly has something that will satisfy any customer that walks in your door and can help you keep them satisfied by providing their favorites as well as some variety.

Like the idea of both?

You’re in luck – our flavors are meant to mix and match! Create a Maple Bourbon donut or an Almond Vanilla Cupcake, or maybe mix banana and Rummette to create a tropical feeling even as the weather gets cooler! The possibilities are endless, just like the colors and flavors of fall. 

If you’re still not totally sure, don’t hesitate – contact your BakeMark rep today to help you decide what options work best for you! Your cash registers will be ringing constantly with customers loving what you have to offer with the help of BakeMark.

Make Holiday Impressions Last for Long Term Success

Holiday Baking

Your Holiday Baking Contributes to Long-Term Success

Emphasize the Basics: Quality. Cleanliness. Service.

Every year, the holidays present an awesome opportunity to increase sales and profits – both short-term and long-term.  What your customers think about you, your employees, and your store decorations when they buy holiday-themed baked goods for this year’s special events will go a long way towards where they buy baked goods next week, next month, and well beyond the 2021 holidays!  Now is the time to make your holiday baking a strong, lasting impression of excellence.  Things that will influence their memories well beyond holiday cheer?  The basics: Quality. Cleanliness. Service. 

Quality Baking Products

BakeMark customers (that’s you) are already ahead of the curve when it comes to high quality baked goods.  You’re starting with the very best products (ingredients, mixes, icings, fillings, toppings, finished goods, supplies, et. al.) available in the baking industry.  You also have the bonus of your BakeMark Sales Representative who can steer you toward creating the best products, decorations, and displays.  Take advantage of this tremendous resource every chance you get.  Quality product means great taste, great appearance, and so much more! 

Store Cleanliness all Holiday Season

Of course, the floor must be swept and your countertop and display case must be immaculate.  But it’s also important to look at your store is if it is a giant report card to ensure a squeaky-clean impression on your customers.  Grade yourself.  Look at the walls for smudges.  Can you give yourself an A?  Are your posters fresh and clean? (Ask your BakeMark Sales Rep for new, unfaded replacements)  How about the sidewalk? The trash cans? The windows? These are the things that subconsciously influence future buying decisions.  Don’t stop inspecting and cleaning until your holiday report card has straight A’s. 

Fantastic Service

You can count on a cheery holiday greeting to start a successful transaction with every customer who enters your shop.  But that’s just the beginning. Make sure to suggest ways to improve each experience.  “We have warm cinnamon rolls this morning.  Would you like to try one for the road?”  “Would you like to take a few holiday sprinkled cake donuts back to the office for your staff?”  Even a simple “Can I make your fresh, hot coffee a large?” will let your customers know you care.  Of course, a cheery “Happy Holidays” is always a memorable close. 

Take Advantage of the Holidays

This year’s holidays give you a head start for all of next year.  Customers who visit your shop for the first time will take advantage of your creative baked goods and fun-filled decorations.  After that, it’s time for you to parlay that initial visit into many more returns for each and every customer.  Always remember that the holidays bring them in, but quality, cleanliness, and service bring them back tomorrow and for years to come! 

BakeMark Celebrates Day of the Dead

Day of the Dead

BakeMark Celebrates Day of the Dead

Dia de los Muertos, or Day of the Dead, is a holiday celebrated annually in the Mexican culture. This day is not to mourn over the dead, but rather to celebrate those people who have passed on. What better way to celebrate than with food which is a large part of this yearly celebration.

Day of the Dead baking traditions

One of the most widely known symbols of Dia de los Muertos is the sugar skull, a candy shared in celebration of the holiday. Another tradition for this celebration is Pan de Muerto, otherwise known as the Bread of the Dead. Traditionally, Pan de Muerto is decorated with bone like dough pieces on top. This is a sweet bread with many varieties using different colors and designs. But whatever twist you decide to put on it, the traditional bread is one that certainly appeals to the masses.  

With the help of BakeMark’s Trigal Dorado line, we’ll have you baking up Pan de Muerto in no time. You’ll be helping your customers celebrate this special and traditional holiday in no time! It’s as easy as adding water, yeast and margarine to the mixes and popping them into the oven. With the demand you will have, this time saving mix will deliver consistent, quality, authentic Pan de Muerto.

We have an array of traditional Hispanic bread mixes to choose from. From bizcocho to mantecadas, all of these delicious treats will have your customers smiling with delight. They can now purchase any traditional holiday baked goods directly from you.

Keeping Hispanic Traditions Alive

We recognize that food truly brings people together and often times is the cornerstone for many cultural traditions. BakeMark strives to help keep these important Hispanic traditions alive, and that’s a huge reason why we are so proud to offer our Hispanic mixes in our Trigal Dorado line. Not every baker is intimately familiar with Hispanic and Mexican baking traditions, but our Trigal Dorado line makes it simple without sacrificing quality, and provides the authentic flavors so you can give your community the bread they can continue breaking together.

Remember to Check with BakeMark First!

Always remember that BakeMark is here to help, no matter what the project is – from traditional cakes and icings to donuts, to traditional Hispanic baked goods. We offer a full lineup of great options to help your bakery grow and satisfy your customers at the same time. Reach out to your BakeMark rep today for more information!

Keep Your Eyes on the Pies!

Keep Your Eyes on the Pies, Thanksgiving Pies!

As the weather begins to change and we enter into the fall season, of course, people are thinking of pumpkins, changing leaves, Halloween, and cooler temperatures.

While all of these things all signify fall in one way or another, there’s another part of the season that is coming up that we all look forward to as well…Thanksgiving!

Thanksgiving: More than Turkey!

What’s Thanksgiving without some turkey, right? We tend to think of the turkey as the star of the Thanksgiving dinner show, but BakeMark is here to let you know that the real highlight of the Thanksgiving dinner is really the pie served for dessert!

What’s Thanksgiving without some turkey, right? We tend to think of the turkey as the star of the Thanksgiving dinner show, but BakeMark is here to let you know that the real highlight of the Thanksgiving dinner is really the pie served for dessert!

Pies are the real stars

Yes, there is something comforting about delicious turkey sitting in your stomach, but think about it- no matter how stuffed you are, you always make sure you leave some room for pie. After all, we save the best for last, don’t we? The Thanksgiving staple is of course the classic and ever-so-popular pumpkin pie, and BakeMark offers you a top-quality, easy-to-use solution with our BakeSense Canned Pumpkin and BakeSense Pumpkin Spice. Pumpkin pie is as simple as 1, 2, 3! Thanks to BakeMark, you’ll be making pies as fast as you can sell them! People will be lining up at your door to get their holiday pumpkin pies, so it’s a good thing that everything we offer is easy to use and of the highest quality. It will make your life as easy as pie.

We’re berry serious about our fillings

If your customers aren’t feeling the pumpkin pie for Thanksgiving, that’s not a problem! BakeMark has a variety of fillings from the industry’s largest fillings portfolio. Our private brands of Westo, Best Brands and Trigal Dorado offer delicious fillings flavors made with the best ingredients.

Looking to make apple, strawberry, raspberry, blueberry, or peach pies? We have good news for you – we’re a one-stop-shop for all your pie needs. We even have exotic flavors like mango or guava for unique pie offerings that most bakeries do not even attempt!

And of course, BakeMark is also here to help you with the pie crust. Our Snot Block Crust Base creates a buttery, delicious crust from a base. Your customers will never know you didn’t make it completely from scratch, and why would they even need to know?! The product is delicious, the base is extremely versatile and can be used in other applications, and it makes the pie-making process even easier for you.

Trust us, BakeMark really can make life easier for you with our selection of quality, versatile products. We’re so occu-pied with helping you grow and nurturing our partnerships…pi is even built into our company core values! Reach out to your sales representative today to review our fall planning guide that includes special holiday recipes!

Celebrate Hispanic Heritage with BakeMark!

Hispanic Heritage Month

Celebrate Hispanic Heritage with BakeMark!

National Hispanic Heritage Month runs from September 15 to October 15. BakeMark has just what you need to help your customers celebrate in style this year!

Rich Hispanic Flavors

The Hispanic culture has many fabulous flavors (and colors!). BakeMark’s Trigal Dorado line can help you whip up just about any of those traditional, beautiful pastries. Pastries beloved by all who appreciate sweet breads and festive treats. Not only can BakeMark offer you the rich flavors of what Hispanic pastries hold, we also provide you with easy-to-use mixes that deliver the authentic flavors to your customers.

Authentic Hispanic Flavors

As mentioned, BakeMark’s Trigal Dorado line offers the most diverse line of products that give you amazing flavors, all with the ease of use you’ve become accustomed to with BakeMark! And what better way to honor National Hispanic Heritage Month than to bring into your shops some favorites that make up your local Panaderias? We offer mixes for Conchas, Tres Leches, Pan Fino, Danes, Guayaba, and so much more!

Another popular favorite is the beloved churro. Our Trigal Dorado thaw-and-serve churros can help you gain even more sales while satisfying popular demands. They even come with fillings for that extra kick in flavor. How about some traditional flan? We’ve got a flan-tastic mix to serve some up!

Are your customers looking for muffins with a Hispanic flair? We’ve got you covered with our Trigal Dorado Mantecada de Mantequilla Mix. It’s easy to use and delivers consistent results. If it’s not muffins they’re craving, maybe it’s cookies. In that case, our Trigal Dorado Galleta & Polvoron Mix can come to the rescue.

Let’s not forget the largest fillings portfolio on the market! Our Westco, Best Brands and Trigal Dorado fillings are made with real fruit and are sure to please the taste buds. You can fill your pastries with guava, mango or dulce de leche just to name a few. Each bite your customer takes will leave them wanting more!

Quality & Versatility

As with all BakeMark products, you aren’t going to sacrifice quality for ease of use with any of these mixes. You’ll be able to offer the authentic flavors with the same quality and versatility that you’re already used to with BakeMark. You also have the advantage of having such a wide portfolio of products right at your fingertips to offer amazing Hispanic baked goods and desserts. With everything BakeMark can offer you to celebrate National Hispanic Heritage Month, why look anywhere else?

Contact your BakeMark rep today to discuss your options and have product ready to go in plenty of time for this National celebration of Hispanic heritage.

We Like Fresh Buns and We Cannot Lie!

Hamburger Buns

We Like Fresh Buns and We Cannot Lie

Summer might be winding down, but that doesn’t mean it’s the end of cookout season just yet! Better yet, why not celebrate an ultimate summer holiday in style?

No, we’re not talking about Labor Day – we are talking about National Burger Day! BakeMark can help you and your customers celebrate this most amazing of days with amazing options for the buns to put the burgers on.

A Burger Just Isn’t a Burger Without a Bun!

Did you know that BakeMark offers several different options to help you give your customers the best burger buns they’ve ever had? It’s true!

For fresh made buns from a mix, look no further than Westco Bread and Bun Base or Best Brands Soft Bread and Bun Base. Both will have you baking up amazing classic buns that your customers will love, and don’t forget the BakeSense toppings too! You can jazz up that plain roll with some sesame seeds, poppy seeds or pumpkin seeds from our BakeSense line of toppings!

If you’re looking to up your burger game and want to create a more Artisan style bun, turn to our Artisan Crusty Bread Base or our Ancient Grains Bread Base. We also have our exotic Mauisada Mix for an authentic Hawaiian fried bun. Whatever your customer is looking for in a fresh-baked roll, you can provide it for them!

Need more convenience?

If you’re looking for something a little more convenient than our mixes (which, by the way, are still super easy and convenient), we also offer our BakeQwik line of frozen rolls. These are as easy as thaw, bake, and sell. The best part is, as easy as it is for you to make them, your customers will only see fresh-baked rolls and never know that they were made from a frozen dough.

More than just one day!

National Burger Day may just be one day a year, but don’t let that stop you from offering these great fresh-baked bun options all year long! Labor Day is quickly approaching and tailgating season will follow that, so kick off the fall barbeque season by celebrating National Burger Day and showing your customers just what you can offer them any time of year. Let BakeMark help you provide the highest quality buns with the most convenient options on the market.