Red Velvet Season is Approaching

Red Velvet Cake

Red Velvet Season is Approaching

Springtime is coming, believe it or not, and with comes several spring holidays that we all love to celebrate. Amongst them is Valentine’s Day, or as we refer to it in the bakery industry, Red Velvet season!

Red is for Cake

Not only is love in the air on Valentine’s Day, but the holiday itself is synonymous with a few colors, the main one being red. This year, it doesn’t have to just be the hearts that are red, turn your bakery case red too with offerings of Red Velvet cake to help any lovebird celebrate the holiday.

But it doesn’t have to stop at cake – make cupcakes and donuts too…and that way, you can celebrate your love with these vibrant treats all day long! BakeMark can help you make it happen with Westco Red Velvet Cake Mix or Westco Red Velvet Donut Mix. Top them both with cream cheese frosting and Sprinkelina Valentine’s sprinkles for a festive and romantic treat!

These treats will be so cute that they could double as romantic treats or fun treats for the kids, and either way, everyone will be happy to get such delicious gifts for the holiday!

Quality and Convenience

As always, BakeMark offers the quality and convenience you want and need for your bakery. Our Red Velvet options are no different, and they will have everyone excited to celebrate the holiday with delicious treats you can have ready in no time. And of course the best part is that your customers will enjoy the same quality they are already used to from all the other great BakeMark products you use! There are never any surprises when it comes to using BakeMark products, you always know you are getting quality and convenience all in one. Reach out to your BakeMark rep today for more information on how we can help make your Valentine’s day even sweeter!

bakery | bakery mixes | Baking | holidays | ingredients | Spring | Valentines Day

Celebrating Dia de Los Reyes

Dia de los Reyes

Celebrating Dia de Los Reyes

January 6th is a special day in the Hispanic culture. On that day, Hispanics celebrate Dia de Los Reyes, or the Epiphany. This day represents the day that the Three Wise Men came bearing gift to the baby Jesus.

Why is this important in the bakery business? Well, because along with this celebration, Hispanic families serve Rosca de Reyes, or King’s Cake. King’s Cake is well known in the United States as part of the Mardi Gras celebration. For those celebrating Dia de Los Reyes, it doesn’t wait until then to make its appearance. It is an important element to the family celebration. This is what brings everyone together in remembrance of the true meaning of Christmas.

Dia de Los Reyes Traditions

The celebration of the Epiphany, or Dia de Los Reyes, is extremely important in Hispanic culture. Part of the celebration includes the Rosca de Reyes, a celebration of the Three Wise Men and also the baby Jesus. Rosca means “wreath” and Reyes means “kings”. The shape of the cake is symbolic of a crown, as it is shaped like an oval. The plastic baby inside the cake represents the baby Jesus, and whoever is served the piece of cake containing the baby must host a party in February to celebrate Dia de la Candelaria. This day brings the official close to the holiday season.

An Epiphany to Remember

With BakeMark’s help, you can help create an Epiphany to remember for all of your customers! We have everything you need, from start to finish, to help make memories for a lifetime.

Use our Trigal Dorado Bizcocho Mix to whip up the Rosca de Reyes itself, but what BakeMark has to offer doesn’t end there! We also have the acitron strips that traditionally adorn the top of the cake in our Trigal Dorado line, and we even have the plastic babies to go inside the cake! When we tell you that we can help you from start to finish, we really mean it! Contact your BakeMark rep today to see how we can help you with this special project!

bakery | bakery mixes | Baking | hispanic mixes | holiday baking | holidays | ingredients

What is a Fruitcake Anyway?


What is in a Fruitcake Anyway?

3-Step Fruitcake

Here is one recipe that is a proven winner.  Substitute water for light Rum if you’d like, but most of the alcoholic content evaporates during baking and leaves the wonderful flavor in the fruits:


  • In one pint of light rum, soak overnight in a closed container
    • Glacè Fruit (any / colorful), White Raisins, Craisins, Date Chunks, etc.
  • At 300°F for 15 minutes, lightly roast 3 lbs. nuts (whole or pieces)
    • Cashews, walnuts, and pecans are preferred


  • Scale and mix in low speed for 5 minutes (add the liquids to the bowl first)
5LBWestco Ultra Rich Crème Cake Mix
1LB 12ozWhole Eggs
2LBSoft or Melted Butter
  • Additional flavors can also be added to the batter if desired.


  • By hand, fold Step # 1 into Step # 2. 
  • Scale into desired pans. 
  • Bake at 300 ºF for 45 minutes.
  • Garnish with additional fruit & nuts if desired.
  • Bake for an additional 30 minutes or until a probe comes out cleanly. 
  • Glaze with undiluted and melted Westco Apri-Glo*.

Westco Apri-Glo will dry to a tack-free shine that can be overwrapped or packaged without melting or dissolving.  It also works well with Danish Pastries, Cinnamon Rolls, and Coffee Cakes adding extra shine and extending shelf life by several days

ANSWER: Wonderful Holiday Traditions, Extra Sales, Higher Profits!

This holiday season capture the magic of traditional, flavorful, and decorative fruitcakes straight from your bakery’s oven.  “Fruitcake,” you may ask? The answer is a resounding, YES!! 

Some Fruitcake Background

The tradition of holiday fruitcakes dates back to the colonists in and around the time of the American Revolution.  Because it is so rich in healthy carbohydrates, the fruitcake was considered to be a tried-and-true “energy bar” by colonial troops giving them strength and endurance.  When they returned home from the battlefield for the holidays, the soldiers brought with them a demand for the delicious fruitcake they remember.  They renewed that demand year-after-year, and a tradition was born. 

How Fruitcake is Made

There’s no set recipe for fruitcake, and the baker (you) are free to create customized masterpieces with ingredients you like.  Three things are constant:  1) A fruitcake is PACKED with fruits and nuts;  2) BakeMark Cake Mixes (Ultra Rich Crème Cake Mix) provide time saving, quality mixes to bind the ingredients together;  3) You’ll create a delicious and beautiful tradition for your customers who will remember and demand your fruitcake year after year. Ho, Ho, Ho!

Premium Product – Premium Pricing

Fruitcake enjoys the perception of a premium baked good.  Because fruits and nuts are around 70% of the product ingredients, fruitcake is heavier than almost any other bread or pastry.  And the extra attention you provide to glazing and placing decorative ingredients, you can price each masterpiece as a work of art.  Higher price?  Added demand?  Extra profits!!! 

There’s No Time to Waste

For a cake with alcoholic ingredients, you should some time (maybe a month or so?) in refrigeration so the tannins in the alcohol will mellow and soften with age.  We’ve provided a tried-and-true recipe here, but your BakeMark Sales Representative will be able to guide you to a baked masterpiece that will provide extra traditional holiday sales and profits and put your Salesclerks, Bakers, and Customers in the holiday spirit.  Ask him or her for additional ideas about production, packaging, presentation, marketing and ways to unlock the potential of fruitcake for your shop. 

Happy fruitcake-filled holidays! 

bakery | bakery mixes | Baking | Christmas | Creme Cake Mix | Holiday | ingredients

The Amazing Flavors of Fall

The Amazing Fall Flavors

As the trees begin to change to beautiful shades of blazing red, yellow, and orange, so do the flavors. Flavor Profiles begin to change to meet the distinguishing fall palates of your customers. If you’re not sure how to create those fall flavors or even where to start, BakeMark can help!

Warm Fall Flavors

BakeMark’s Westco line features a wide variety of premium flavors. Ones that will help you get into the fall spirit right along with the changing leaves and temperatures. Spice up your fall baked good selection with flavors like Rummette, Almond, and Maplette, all part of the Westco lineup.

All these options are great, but don’t forget about the classic pumpkin and cinnamon flavors too! These are great fall standards that everyone craves when fall and winter hit, so you don’t want to ever leave those out of your lineup either.

These premium flavors are easily used to flavor donuts, cakes, cupcakes, and cookies, but get creative and take it even further! Try flavoring pies and biscuits using these great fall flavors and create something your customers didn’t even think existed. These rich flavors will have your customers (and you!) wondering where these products ever were and will keep them coming back each fall for years to come.

Not up for those ones?

If you aren’t up for those fall flavors, don’t worry! BakeMark has lots more options that include your classic flavors like vanilla, strawberry, or banana. Either way, BakeMark certainly has something that will satisfy any customer that walks in your door and can help you keep them satisfied by providing their favorites as well as some variety.

Like the idea of both?

You’re in luck – our flavors are meant to mix and match! Create a Maple Bourbon donut or an Almond Vanilla Cupcake, or maybe mix banana and Rummette to create a tropical feeling even as the weather gets cooler! The possibilities are endless, just like the colors and flavors of fall. 

If you’re still not totally sure, don’t hesitate – contact your BakeMark rep today to help you decide what options work best for you! Your cash registers will be ringing constantly with customers loving what you have to offer with the help of BakeMark.

Rudimentary Baking Tips and Tricks

baking tips

Rudimentary Baking Tips and Tricks

Simple Handling Techniques you Probably Already know!

Experience is the best teacher in life, and it is definitely the best teacher in the bakery, as well.  What works? What doesn’t work? And … do you really have to experience everything to know every answer?  Here are some quick baking tips and tricks – some you may already know – but some you may not.  If you don’t, let the extensive experience of BakeMark work for you! 

Baking Tip #1: Soften your Chocolate Icing

If you need to soften chocolate icing in your icing pan for donuts, cakes, eclairs, or any baked good, pour warm coffee – as needed – into the icing and stir with the back of a metal spoon.  Experience shows that both the flavor and the rich brown color of the chocolate are actually enhanced by the addition of coffee with NO coffee taste or aftertaste.  Although warm water does soften icing, the chocolate flavor is weakened and the color fades. 

Baking Tip #2: Icing Maple Bars

Weirdly, it’s difficult to duplicate maple bar icing color from day to day, and the final finish sometimes looks dull and dark.  Experience shows that allowing the bar to cool thoroughly before icing is the answer to uniform color – every time!  Try frying the bars and putting them on the tray to cool.  After you fry off your next cut, go back and ice the maple bars.  Works every time!

Baking Tip #3: Pre-coat Inclusions

Making scratch blueberry muffins or chocolate chip cakes? Try applying a thin coat of flour to the fruit, candy, or nuts before adding them to your batter.  It’s a simple way to keep the inclusions from sinking to the bottom and the flavor evenly distributed.

Baking Tip #4: Solving Cloudy Glaze

If you experience teeny, tiny cracks that gives the appearance of cloudy glaze, we feel your pain.  In fact, our Westco Honey Pectin Glaze was invented as simple syrup to thin your glaze and provide the brilliant shine that helps sell product.  Ask your BakeMark Sales Representative to demonstrate how this product can help make your display case glow! 

Baking Tip #5: Strengthen Aged Bicarbonate Soda

Of course, you should replace your bicarbonate of soda every month for maximum strength.  However, if you’ve run past the “best by” date, experience shows that in a pinch adding just a bit more bicarbonate of soda helps prevent flat cookies until you can bring in fresh supplies. 

Your Trusted Partners at BakeMark

Beyond these simple baking tips, first-hand experience counts, count on your BakeMark Sales Representative.  Not only do they have real-world bakery experience, but they have the resource of BakeMark behind them.  In addition to idea exchanges with other sales reps, product technicians and a full quality assurance staff ensure that there are no unearthed problems with which you have to deal.  The BakeMark “family” (that means you) makes sure that all members share successful tips, tricks, and experience so we all succeed.   

It All Starts with Flour and the Power of Flour!

General Mills Flour

It All Starts with Flour and the Power of Flour!

Flour is as traditional as it gets of an ingredient. The simple action of mixing water into flour, along with another ingredient or two, to create food is something that dates back to the oldest of times.

Flour is classic. It’s familiar. It speaks to the baker’s heart.

That’s why BakeMark is proud to offer our exclusive brand of flour: Knoxbridge Mills. Coming from the finest wheat fields in the country and into the hands of thousands of bakers across the nation, Knoxbridge Mills flour brings together the heritage and love of wheat farming and the passion for baking to deliver the industry’s finest wheat flour.

Bakers Want Consistency in Baking Flour

We understand that the key to consistently delicious baked goods is consistent ingredients. And we understand that flour is a traditional commodity that shouldn’t be loosely played around with. That’s why you can count on our Knoxbridge Mills flour line to deliver the highest quality flour with the most precise treatments in order to deliver the best results.

Protein is Key

The nuances that come with the effects that gluten content has on the outcome of your finished products is something that BakeMark is all too familiar with. Gluten can be a finicky character sometimes- every baker knows this. But, no matter the application, Knoxbridge Mills has a flour that is right for you! From higher protein percentages in our Artisan Premier Flour for whipping up hearty and crusty artisan breads, to delicate treatments for light pastries and cakes, to our Classic Premier and All-Purpose that’s in between, Knoxbridge Mills flour has a wide range of treatments that will feed every need for every baker. Your bakery can have a wide array of offerings from crusty breads with a beautiful finish, to pizza doughs with the perfect amount of chewiness, to light and fluffy biscuits, scones, and muffins!

Cakes, Rolls, Baguettes, Oh My!

The demand for bread applications has not faded over the decades. Your customers want more bread varieties now than ever before. And, with our variety of Knoxbridge Mills flours, you can give them exactly what they want!

Use our Heritage Premier Flour to make artisan bread slices for grilled cheese sandwiches. Or try our Winter Harvest Flour to bake soft rolls for classic Thanksgiving and Christmas meal accompaniments. Use our Cake Flour to make light and fluffy chiffon and sponge cakes for some extra delicate sweet treats. Our wide selection of flour combined with a baker’s natural creativity means that the possibilities are endless!

Give Yourself the Best

Everyone knows that fall season is the best season to show off your baking abilities, so let BakeMark help you show off your skills and give your customers the best of the best. Each of our sales reps are experts in the realm of baking commodities, so reach out to yours today to find out more about why Knoxbridge Mills is the hidden gem of the flour market. After all, flour is the bread and butter of a baker’s shop, so let us give you the bedrock for success.

We Like Fresh Buns and We Cannot Lie!

Hamburger Buns

We Like Fresh Buns and We Cannot Lie

Summer might be winding down, but that doesn’t mean it’s the end of cookout season just yet! Better yet, why not celebrate an ultimate summer holiday in style?

No, we’re not talking about Labor Day – we are talking about National Burger Day! BakeMark can help you and your customers celebrate this most amazing of days with amazing options for the buns to put the burgers on.

A Burger Just Isn’t a Burger Without a Bun!

Did you know that BakeMark offers several different options to help you give your customers the best burger buns they’ve ever had? It’s true!

For fresh made buns from a mix, look no further than Westco Bread and Bun Base or Best Brands Soft Bread and Bun Base. Both will have you baking up amazing classic buns that your customers will love, and don’t forget the BakeSense toppings too! You can jazz up that plain roll with some sesame seeds, poppy seeds or pumpkin seeds from our BakeSense line of toppings!

If you’re looking to up your burger game and want to create a more Artisan style bun, turn to our Artisan Crusty Bread Base or our Ancient Grains Bread Base. We also have our exotic Mauisada Mix for an authentic Hawaiian fried bun. Whatever your customer is looking for in a fresh-baked roll, you can provide it for them!

Need more convenience?

If you’re looking for something a little more convenient than our mixes (which, by the way, are still super easy and convenient), we also offer our BakeQwik line of frozen rolls. These are as easy as thaw, bake, and sell. The best part is, as easy as it is for you to make them, your customers will only see fresh-baked rolls and never know that they were made from a frozen dough.

More than just one day!

National Burger Day may just be one day a year, but don’t let that stop you from offering these great fresh-baked bun options all year long! Labor Day is quickly approaching and tailgating season will follow that, so kick off the fall barbeque season by celebrating National Burger Day and showing your customers just what you can offer them any time of year. Let BakeMark help you provide the highest quality buns with the most convenient options on the market.