Summer Holidays?

Summer Holidays

Summer Holidays?

There are More than The Calendar Says!

Summer is full of hidden opportunities for sales and profits that you can’t see on the calendar.  Except for Flag Day (June 14), Father’s Day (June 19), and Independence Day (July 4), there are no “automatic” annual Summer holidays, like Halloween, Thanksgiving, and Christmas.  Do not fear!  Summer is a time when the demand for sweets is at its highest. You need to be at-the-ready and creative with high quality, refreshing baked goods throughout the season.  Summer is the time for social events and gatherings – as well as countless graduations. So every day has the potential to be a big day! 

Count on BakeMark for Quality and Variety

When thinking of Summer and vacations, almost everyone thinks about carefree relaxing by the pool or beach, cool tropical drinks, and plenty of sunshine.  With Trigal Dorado tropical fillings, you’re never very far away from the daydream of cool tropical breezes.  Think of delicious Mango Filling, Pineapple Filling, and Guava Filling, and you’re on Summer vacation!  Create filled donuts and bars.  Scrumptious Danishes and tarts.  Even pies and cakes created with fruits of the tropics!  Delicious and memorable.  For you as a bakery professional, Summer is the perfect time to rollout these taste treats for your customers. 

Mauisada – The Name Screams “Hawaiian Sweet Treat”

Are your customers looking for the fun, enjoyable experience of Hawaii?  Try adding Mauisadas to your display case!  This traditional sweet treat delivers a rich texture and a sweet, flavorful experience – and – should be priced as a premium product!  Available in 25 lb. bags, it’s easy to create a “tropics only” zone in your display case.  These unique creations are perfect for filling with Trigal Dorado tropical fillings and are the next best thing to being in Hawaii.  Ask your BakeMark Sales Representative for a “Mauisada Merchandise Display Kit” that helps your display case complete the daydream of being in Hawaii – if only for as long as it takes to devour this delicious treat.

Your Secret Summertime Weapon – Guaranteed

The next time you look at a calendar, picture Summer as one giant bakery opportunity made up of ninety individual days.  Yes.  It’s important to be smart for Flag Day, Father’s Day, and Independence Day.  But it’s also smart to look at every Summer day as a special day for sweet baked goods.  And how do you maximize your sale opportunities, creative display ideas, and in-store marketing?  Just think about your BakeMark Sales Representative!  He or she has experienced many seasons and can point you in the right direction – this Summer season and EVERY season. 

Always remember:  BakeMark Is Here To Help! 

CELEBRATE MOM WITH DELICIOUS BAKED GOODS

CELEBRATE MOM WITH DELICIOUS BAKED GOODS

Extend Your Product Line for the Best Mother’s Day Ever

Everyone loves their Mom, and everyone loves to shower her with special attention on Mother’s Day.  Gifts, flowers, and parties are all common, but sweet baked goods provide a special, sensory avenue directly to her heart.  Smart bakers will use Mother’s Day as an excellent opportunity to provide wonderful, thoughtful baked goods to celebrate Mom.  Use the holiday as a springboard to the “next level” of product excellence – that is – offer a full range of desserts and baked goods for this year’s Mother’s Day celebrations.

EASY-TO-USE TRADITIONAL MIXES FOR INNOVATIVE RESULTS

any holiday bake – including Mother’s Day.  Decorated cakes?  Westco Extra Rich Cake Mixes (Yellow, Devil’s Food, White) and Westco Creme Cake Mixes (11 varieties) provide you the perfect foundation you can ice and decorate to create beautiful masterpieces.  These mixes deliver rich, balanced flavor; light and moist texture; and the great volume performance you expect for your cakes.  We give you the base.  You provide your special, personalized touches and decorations. 

But why limit yourself to Mother’s Day cakes?  Why not think about using Westco Donut Mixes to create original Mother’s Day treats for breakfast or snacks.  BakeMark offers a wide variety of donut mixes, so you can easily add variety and value to your display case.  Add your own creativity to decorating and display, and you have short-term and long-term winners.  And while you’re at it, why not offer Mother’s Day Brownies, too?  Westco Brownie Mixes offer a range from fudgy to cake-like, and all can be decorated and displayed as a delicious treat for Mom on her special day.  They’re so easy to make and display, you should actually consider adding them to your daily product line.  Simple.  Delicious.  Profitable.  Brownies.

“OUTSIDE THE BOX” THINKING FROM MIXES

Use this Mother’s Day as a great way to test product line extensions.  With Westco Cake, Donut, and Brownie Mixes from BakeMark, it’s easy to create products to test market using the holiday as a point of focus.

Mother's Day

Talk to your BakeMark Sales Representative about logical line extensions for your shop or bakery.  He or she will have valuable insight into products that can help you add sales and profit margin. 

By the way, if you’re a mother … “Happy Mother’s Day!”

Sharing the Love with Administrative Professionals!

Did you know that April 27th is Administrative Professionals Day? That’s right. But what exactly is that all about? The National Day Calendar website explains it as the day to celebrate the assistants, clerks, receptionists, hosts/hostesses and any office staff that help make our businesses run as smoothly as they do. They are often the unsung heroes who help manage the day-to-day activities, and they definitely deserve a day of appreciation!

Everyone Enjoys a Sweet Treat.

Did you know that Administrative Professionals also love sweet treats? That’s a no brainer because everyone loves sweet treats! When it comes to what sweet treats your bakery has to offer, it’s the time to think about treats that are sharable and give customers a delicious experience that will keep them smiling all day. Donuts and brownies come to mind, as they are office favorites and are perfect snacks at any time of day. You might also think about a decadent Chocolate Cake, depending on the office setting. The great news is that BakeMark has you covered! BakeMark bakery mixes are top-quality and deliver the flavor your customers will love and the convenience you’ll appreciate – helping you be the go-to bakery for local businesses and offices.

Seeking All Sweet Tooths!

As we come upon Administrative Professionals Day, how connected are you with your local businesses and office buildings? Chances are, you’ve got a few potential new customers nearby. They may not know that your sweet treats are the best in town. Take the time to prepare sample packages (with business cards) of your best items and deliver them to the nearby offices, reminding them that Administrative Professionals Day is right around the corner. You’ll definitely see a lot of smiles and hopefully some new customers stop by now that they know your treats are the perfect way to celebrate Administrative Professionals Day. You’ll probably see them coming in for more treats beyond Administrative Professionals Day, which gives you another reason to celebrate!

No Waffling Here!

waffle

No Waffling Here!

International Waffle Day is quickly approaching. You’re going to want to get your bakery ready for this most fabulous of breakfast-themed holidays. The good news is – BakeMark can help you do it and be ready in plenty of time!

Start the Day Right with BakeMark

Your customers can start the day off right with delicious waffles made from our Westco Buttermilk Pancake & Waffle Mix. This mix is so easy to use. You’ll be pleasantly surprised with how quickly you can produce batch after batch of waffles for your hungry customers. Making waffles from scratch can be incredibly time-consuming. BakeMark’s high quality mix will simplify your busy mornings, allowing you to offer even more options for breakfast and beyond.

Waffles are for More than Breakfast

Of course, waffles offer versatility way beyond breakfast, spanning to lunch, dinner, and even dessert! Keep making those waffles once breakfast is over! Start serving them for lunch and you’re now known for your Chicken and Waffles. You can keep it going and even serve that for dinner as well – but don’t stop there! Waffles can easily be transformed into a dessert food too, simply add some ice cream on top and create a waffle sundae and you’ll have a winner with customers of all ages! BakeMark can even help you go further than that with a little flavor and some creative thinking.

A Waffle with Flavor – and Personality!

BakeMark can help you level up your waffle game simply by using the Westco Fruit-O Concentrates to flavor your waffles – again for breakfast and beyond! Fruit-O is available in banana, blueberry, cherry, cranberry, lemon, orange, pineapple, and strawberry flavors – so that gives you at least eight more options to choose from when crafting your waffle menu. Imagine creating cranberry waffles at Christmas or strawberry waffles in the summer – these will be options that many other shops will not be offering, setting you apart from the competition.

Celebrate Waffle Day

Just because International Waffle Day only comes around once a year doesn’t mean it can’t be celebrated all year long! With these great options available from BakeMark, you’ll be able to do just that – so reach out to your BakeMark rep today!

Every Pi(e) Has its Day

pi day

Every Pi(e) Has its Day

Even through Pi Day is here, you can still be ready for this most delicious of “holidays” with the help of BakeMark! Is pie crust not your strong suit? Don’t worry, we’ve got you covered! Our Snot Block Crust Base makes it so easy to make pies that you’ll find yourself wishing every day was Pi(e) Day!

The amazingly innovative product will help you make flaky, delicious pie crusts that keep your customers wanting more and more of you pie options, and since it’s so easy to use, you’ll be whipping up pies in no time to help satisfy those cravings your customers have developed for your bakery’s pies!

More Than Crust

While everyone knows that the basis for a great pie is the crust (and everyone also knows that Snot Block is the easiest way to a delicious crust!), BakeMark’s offerings don’t stop there. We offer delectable fruit and non-fruit fillings to help make your pie baking even easier! Looking for something to set yourself apart form the competition? We even have tropical fruit fillings that you can mix and match with more traditional options to create brand new flavor profiles that’ll put your bakery on the map!

Of course, BakeMark also offers Westco and Best Brands fruit fillings for the more traditional customers including various apple and berry-based fillings. Try your hand at something more creative using non-fruit fillings like Bavarian Cream, Cheese fillings, and even Dulce de Leche fillings and toppings. BakeMark has the options…you provide the creativity!

Start Marking Every Day Pi(e) Day!

Now that you know all the great offerings BakeMark has to offer for pie making, what are you waiting for? Start making every day Pie Day and don’t wait for March 14th to come around every year. Your customers will thank you for it – we promise!

Be Ready for the Easter Bunny!

Easter Bakery

Make your Bakery Ready for the Easter Bunny!

The Easter bunny will soon be hopping down the bunny trail, and you’re going to want to have your bakery primed and ready for his arrival! The good news is that BakeMark can help you get there with consistent products that will delight your customers with delicious Easter treats.

Consistency Matters, No Matter the Season

Your customers are looking for the most consistent, delicious baked goods no matter what season of the year it is. BakeMark is widely known for providing bakeries with products that ensure that each and every customer will be indulging in the same high-quality product, regardless if they are buying it on Good Friday or Christmas Eve.

Easter Cakes Bring it to the Table

Easter is filled with all kinds of treats and goodies, from chocolate rabbits to egg-shaped treats. But if you really want to help your customers bring it home this Easter season, cakes are the place to be! BakeMark’s hi-ratio cake and creme cake mixes are perfectly consistent and equally delicious. Not only that, they come in a variety of amazing flavors that will help you celebrate the season, AND they are customizable to whatever you or your customers are looking for!

If you’re looking for something more traditional for the Easter holiday, the Westco Extra Rich White Cake Mix is a perfect choice for your needs. The Westco Extra Rich Devils Food and Yellow Cake Mixes are also great choices for amazing flavor on your Easter dinner table. Easter wouldn’t quite be complete without carrots though, and we have you covered there too! The Westco Complete Carrot Cake Mix is a perfect option for anyone looking for a deliciously Easter-themed option.

Festive Options

What BakeMark brings to your holiday table doesn’t stop there. Our Sprinkelina Spring Sprinkle Mix is a fun and easy way to jazz up some simple brownies or blondies in a festive way. Maybe you’re looking for something a little more extravagant and you’d like to make some bird’s nest cupcakes for the holiday – that’s where our cake mixes come into play, then add some Spring Sprinkle Mix to make it even more festive!

No matter how you look at it, this Easter is going to be even more fun and delicious – if you contact your BakeMark rep about all these great options, that is! Get in touch today so we can help you make this the best Easter ever!

Red Velvet Season is Approaching

Red Velvet Cake

Red Velvet Season is Approaching

Springtime is coming, believe it or not, and with comes several spring holidays that we all love to celebrate. Amongst them is Valentine’s Day, or as we refer to it in the bakery industry, Red Velvet season!

Red is for Cake

Not only is love in the air on Valentine’s Day, but the holiday itself is synonymous with a few colors, the main one being red. This year, it doesn’t have to just be the hearts that are red, turn your bakery case red too with offerings of Red Velvet cake to help any lovebird celebrate the holiday.

But it doesn’t have to stop at cake – make cupcakes and donuts too…and that way, you can celebrate your love with these vibrant treats all day long! BakeMark can help you make it happen with Westco Red Velvet Cake Mix or Westco Red Velvet Donut Mix. Top them both with cream cheese frosting and Sprinkelina Valentine’s sprinkles for a festive and romantic treat!

These treats will be so cute that they could double as romantic treats or fun treats for the kids, and either way, everyone will be happy to get such delicious gifts for the holiday!

Quality and Convenience

As always, BakeMark offers the quality and convenience you want and need for your bakery. Our Red Velvet options are no different, and they will have everyone excited to celebrate the holiday with delicious treats you can have ready in no time. And of course the best part is that your customers will enjoy the same quality they are already used to from all the other great BakeMark products you use! There are never any surprises when it comes to using BakeMark products, you always know you are getting quality and convenience all in one. Reach out to your BakeMark rep today for more information on how we can help make your Valentine’s day even sweeter!

Celebrating Dia de Los Reyes

Dia de los Reyes

Celebrating Dia de Los Reyes

January 6th is a special day in the Hispanic culture. On that day, Hispanics celebrate Dia de Los Reyes, or the Epiphany. This day represents the day that the Three Wise Men came bearing gift to the baby Jesus.

Why is this important in the bakery business? Well, because along with this celebration, Hispanic families serve Rosca de Reyes, or King’s Cake. King’s Cake is well known in the United States as part of the Mardi Gras celebration. For those celebrating Dia de Los Reyes, it doesn’t wait until then to make its appearance. It is an important element to the family celebration. This is what brings everyone together in remembrance of the true meaning of Christmas.

Dia de Los Reyes Traditions

The celebration of the Epiphany, or Dia de Los Reyes, is extremely important in Hispanic culture. Part of the celebration includes the Rosca de Reyes, a celebration of the Three Wise Men and also the baby Jesus. Rosca means “wreath” and Reyes means “kings”. The shape of the cake is symbolic of a crown, as it is shaped like an oval. The plastic baby inside the cake represents the baby Jesus, and whoever is served the piece of cake containing the baby must host a party in February to celebrate Dia de la Candelaria. This day brings the official close to the holiday season.

An Epiphany to Remember

With BakeMark’s help, you can help create an Epiphany to remember for all of your customers! We have everything you need, from start to finish, to help make memories for a lifetime.

Use our Trigal Dorado Bizcocho Mix to whip up the Rosca de Reyes itself, but what BakeMark has to offer doesn’t end there! We also have the acitron strips that traditionally adorn the top of the cake in our Trigal Dorado line, and we even have the plastic babies to go inside the cake! When we tell you that we can help you from start to finish, we really mean it! Contact your BakeMark rep today to see how we can help you with this special project!

What is a Fruitcake Anyway?

Fruitcake

What is in a Fruitcake Anyway?

3-Step Fruitcake

Here is one recipe that is a proven winner.  Substitute water for light Rum if you’d like, but most of the alcoholic content evaporates during baking and leaves the wonderful flavor in the fruits:

STEP 1:

  • In one pint of light rum, soak overnight in a closed container
    • Glacè Fruit (any / colorful), White Raisins, Craisins, Date Chunks, etc.
  • At 300°F for 15 minutes, lightly roast 3 lbs. nuts (whole or pieces)
    • Cashews, walnuts, and pecans are preferred

STEP 2:

  • Scale and mix in low speed for 5 minutes (add the liquids to the bowl first)
QTYPRODUCT
1LBWater
5LBWestco Ultra Rich Crème Cake Mix
1LB 12ozWhole Eggs
2LBSoft or Melted Butter
  • Additional flavors can also be added to the batter if desired.

STEP 3:

  • By hand, fold Step # 1 into Step # 2. 
  • Scale into desired pans. 
  • Bake at 300 ºF for 45 minutes.
  • Garnish with additional fruit & nuts if desired.
  • Bake for an additional 30 minutes or until a probe comes out cleanly. 
  • Glaze with undiluted and melted Westco Apri-Glo*.

Westco Apri-Glo will dry to a tack-free shine that can be overwrapped or packaged without melting or dissolving.  It also works well with Danish Pastries, Cinnamon Rolls, and Coffee Cakes adding extra shine and extending shelf life by several days

ANSWER: Wonderful Holiday Traditions, Extra Sales, Higher Profits!

This holiday season capture the magic of traditional, flavorful, and decorative fruitcakes straight from your bakery’s oven.  “Fruitcake,” you may ask? The answer is a resounding, YES!! 

Some Fruitcake Background

The tradition of holiday fruitcakes dates back to the colonists in and around the time of the American Revolution.  Because it is so rich in healthy carbohydrates, the fruitcake was considered to be a tried-and-true “energy bar” by colonial troops giving them strength and endurance.  When they returned home from the battlefield for the holidays, the soldiers brought with them a demand for the delicious fruitcake they remember.  They renewed that demand year-after-year, and a tradition was born. 

How Fruitcake is Made

There’s no set recipe for fruitcake, and the baker (you) are free to create customized masterpieces with ingredients you like.  Three things are constant:  1) A fruitcake is PACKED with fruits and nuts;  2) BakeMark Cake Mixes (Ultra Rich Crème Cake Mix) provide time saving, quality mixes to bind the ingredients together;  3) You’ll create a delicious and beautiful tradition for your customers who will remember and demand your fruitcake year after year. Ho, Ho, Ho!

Premium Product – Premium Pricing

Fruitcake enjoys the perception of a premium baked good.  Because fruits and nuts are around 70% of the product ingredients, fruitcake is heavier than almost any other bread or pastry.  And the extra attention you provide to glazing and placing decorative ingredients, you can price each masterpiece as a work of art.  Higher price?  Added demand?  Extra profits!!! 

There’s No Time to Waste

For a cake with alcoholic ingredients, you should some time (maybe a month or so?) in refrigeration so the tannins in the alcohol will mellow and soften with age.  We’ve provided a tried-and-true recipe here, but your BakeMark Sales Representative will be able to guide you to a baked masterpiece that will provide extra traditional holiday sales and profits and put your Salesclerks, Bakers, and Customers in the holiday spirit.  Ask him or her for additional ideas about production, packaging, presentation, marketing and ways to unlock the potential of fruitcake for your shop. 

Happy fruitcake-filled holidays! 

Earn Brownie Points with our Brownie Mixes!

Brownies

Earn Brownie Points with BakeMark Mixes!

Fudgy, delicious brownies are a fan favorite and are also likely a staple in your bakery lineup. If they aren’t already, you’re going to want to make them a star on your menu, and BakeMark can help you do just that!

National Brownie Day

Although we think every day should be brownie day, there is actually a National Brownie Day holiday on December 8 – and what better way to celebrate it than with a pan of amazing fudgy brownies? We can help you celebrate this great holiday, and every day for that matter, with our easy-to-use and high-quality mixes.

Brownies are Versatile!

No matter how you look at it, brownies are a versatile item. You can offer traditional brownies cut in squares, brownie bites in bite-sized cups, or even add special things to the brownies and offer things like salted caramel brownies or cheesecake brownies! The possibilities are truly endless, and with BakeMark’s easy mixes, you’ll have your new lineup of brownies ready in no time at all.

Do your customers like fudgy brownies? Westco’s Gourmet Brownie Mix (48240) is a perfect fit for fudgy brownies! Maybe they prefer cake-like brownies? The extra-moist brownie mix is your answer. Perhaps your customers are worried about clean labels, and if that’s the case, BakeMark has you covered with our clean label mix. And of course, you can offer them all, it’s simple and only requires a few mixes on your shelf!

Enjoy Delicious Brownies 

No matter what kind of brownies your crowds are asking for, BakeMark can help you make just what they want, every day of the year and not just on National Brownie Day! If you’re looking to expand your bakery offerings or just make things easier for yourself and your staff, contact your BakeMark rep today to learn more!

Winter Wonderland Brownie Squares Recipe

PRODUCTS USEDITEM #
Westco Gourmet Brownie Mix48240
Westco Vanilla Buttercreme Icing30900
Color Liquid Gel Teal11987
Color Liquid Gel Red11992
Color Liquid Gel Lemon11812
BakeSense Gumpaste52268
Sprinkelina White Non Pareils52400
Sprinkelina Shape Mix Snowflakes92344
Winter Wonderland Brownie