Action Items for National Donut Day 2023

Action Items for 2023 National Donut Day

What is America’s favorite holiday that doesn’t include “Ho. Ho. Ho.”?  You guessed it – it’s National Donut Day. Yay!  Donut stores.  Retail bakeries.  In-store bakeries.  Panaderias.  Any location selling donuts has an opportunity for extra sales, profits, and fun! 

Here are important action items for this year’s National Donut Day: 

ACTION ITEM:  Circle June 2 on your calendar with a big red marker.  National Donut Day falls very early in June this year, so be sure the last week of May is also clearly marked for our donut holiday preparation! 

ACTION ITEM:  Be ready by ordering sufficient supplies NOW.  There will be extra media attention for this big day, so make sure you stock up on all your basic supplies in advance: mixes, icings and glazes, fillings, sprinkles, and paper goods.  You may experience larger-than-normal bulk orders as offices, schools, agencies, and businesses all celebrate the holiday together – so – be ready!

ACTION ITEM:  Put your marketing hat on, and get busy!  BakeMark can help you decorate with in-store posters and package stickers.  Take pictures of product, customers, and your store to post on social media using the hashtag #NationalDonutDay to generate local excitement.  Encourage your customers to do the same and create exciting trends.  Big trends equal big sales! The bigger the trend, the larger your sales can grow!

ACTION ITEM:  Remember our military veterans.  They have sacrificed so much for us all and while they deserve much more praise and celebration, we honor them on National Donut Day. Maybe you are thinking – what do veterans have to do with donuts? Great question! In 1938, the Salvation Army began honoring veterans and the relief efforts during WWI. The “Lassies” went into the battle zones to help care for the soldiers.  The most requested snack?  THE DONUT!  Hence, National Donut Day was established to celebrate veterans, Lassies, and donuts.

ACTION ITEM:  Utilize your BakeMark Sales Representative.  He or she has experienced the highs and lows of National Donut Day and can help you plan, implement, and organize for increased customer count and product mix.  Much better than a computer program, your Sales Rep can offer real-life suggestions for you and your store. 

ACTION ITEM:  Have fun.  This is a day devoted to our profession and to our products.  Enjoy! 

BakeMark’s Line of Fruit-O Flavors Gives you Unlimited Variety and Marketability

BakeMark’s Line of Fruit-O Flavors Gives you Unlimited Variety and Marketability

Fruit-O Concentrate Flavors

Just think of the endless possibilities when you use these Fruit-O Concentrates for your batters,
dough, or icings:

  • Banana Fruit-O
  • Blueberry Fruit-O
  • Cherry Fruit-O
  • Cranberry Fruit-O
  • Lemon Fruit-O
  • Orange Fruit-O
  • Pineapple Fruit-O
  • Strawberry Fruit-O
  • Raspberry Fruit-O

Try them all. You’ll love the results – product, display case, and sales!

Raspberry Lemonade
Raspberry Muffin

Now You Can Say “Today’s Special”…And Mean it! With Fruit-O Flavors

Here’s a sure-fire way to run a “daily special” and really mean it. Take advantage of Westco Fruit-O Concentrates to broaden your product line and give you the opportunity to dazzle your customers with a display case full of unbelievable variety and endless deliciousness.

Make Your “Daily Special” Really Special

A mistake some bakeries and donut shops make is buying a bag of mix for every flavor, which limits their variety, adds food cost, and takes up valuable storage space. For example, if you only buy Cherry Donut Mix, your boring “daily specials” could look like this: Monday – cherry cake donut / red icing; Tuesday – cherry cake donut / white icing: Wednesday – cherry cake donut / pink icing; Thursday – cherry cake donut / red sprinkles, Friday – cherry cake donut / white sprinkles, etc.

Instead, use Fruit-O Concentrate to give your display case endless variety and REAL daily specials. By adding just 1 – 3 ounces of Fruit-O to your regular batter, dough, or icing, you can create endless combinations of colors and flavors. How about this lineup to interest your customers. Monday – lemon cake donut with raspberry icing; Tuesday – Banana Cake Donut with cream cheese icing: Wednesday – Pina Colada donut with pineapple cake and
coconut iced topping; Thursday – Orange cake donut with Vanilla icing; and Friday – Blueberry cake donut with blueberry swirl icing. Fruit-Os are very highly concentrated to maximize flavors and reduce food costs. Just buy one bag of cake donut mix. Every time you add Fruit-O Concentrate, you save on bag of cake donut mix you don’t have to buy!

And More…

We’ve highlighted the donut mix as a prime candidate for the addition of Fruit-O Concentrate. But why stop there? Use Fruit-O Concentrate for all types of batter, doughs, and icings. We give you suggested weights, but you can customize your product to your every whim. Ask your BakeMark Sales Representative for suggestions and tips on proportions and mixing techniques. He or she is a pro at helping stretch your food budget and using Fruit-O Concentrate.

And Even More…

Fruit-O Concentrate is so versatile, so adaptable, and such high quality that you can even create your own custom salad dressings using it as an ingredient. A current BakeMark sales representative assists several hotel chains with Blueberry Fruit-O and Orange Fruit-O to make their own versions of unique and noteworthy vinaigrette dressings. Ask your BakeMark sales representative if he or she has any tricks up their sleeves to add a memorable custom twist to your product offering. Not a computer screen. A real, live BakeMark sales representative!


Sweeten Mother’s Day Sales with These Irresistible Baked Treats!

Mother's Day treat ideas

Sweeten Mother’s Day Sales with These Irresistible Baked Treats!

As a trusted bakery ingredients manufacturer and distributor, BakeMark understands the importance of special occasions like Mother’s Day for bakeries and donut shops. This day presents a unique opportunity to create sweet memories and boost sales by offering irresistible baked treats that celebrate moms and make their day truly special. Mother’s Day treat ideas can help you make the most of this occasion, we’ve put together some tips on how you can increase sales for Mother’s Day.


Capture the spirit of Mother’s Day by designing unique and eye-catching baked goods that are specifically tailored for this occasion. Think heart-shaped cookies, cupcakes with “Mom” or “I Love You” icing, or donuts with pink or pastel-colored frosting. Consider offering special Mother’s Day-themed dessert packages or gift sets that make for perfect presents for moms. Promote these exclusive items through your bakery’s website, social media, and in-store signage to create a buzz and attract customers.


Drive sales by offering limited-time promotions and discounts for Mother’s Day. For example, offer a “Buy One Get One Free” deal on a select range of baked goods. Offer a discount on a customer’s next purchase when they buy a Mother’s Day-themed treat. These promotions incentivize customers to make a purchase and create a sense of urgency. They encourage them to visit your bakery or donut shop and make a purchase sooner rather than later.


Partner with other local businesses, such as florists, gift shops, or coffee shops, to create joint promotions for Mother’s Day. You can offer a special package that includes a bouquet of flowers, a box of baked goods, and a voucher for a coffee or tea at a neighboring café. Cross-promote each other’s businesses through social media, flyers, and in-store signage to reach a wider audience. Create a win-win situation for both businesses.


Make moms feel special by offering personalized baked goods. Offer custom-made cakes with messages or names of moms. Create cookies with personalized icing that includes messages like “Best Mom Ever” or “Happy Mother’s Day.” Providing personalized offerings adds a sentimental touch to your baked goods, making them more meaningful and memorable for moms and their families.

With a little creativity and strategic planning, you can sweeten Mother’s Day sales for your bakery or donut shop. By offering exclusive Mother’s Day-themed treats, running limited-time promotions, collaborating with local businesses, and personalizing your offerings, you can grow sales exponentially for this day.


A Celebration Of Pi: The Many Different Types Of Pie

pi day

In celebration of Pi Day (March 14th), we thought it would be fitting to do a blog on… pies! This day is perfect to increase your pie sales just for a single day. There are so many different types of pies, and BakeMark has the ingredients you need to make them ALL! Whether you want to offer sweet or savory, fruity or chocolatey, BakeMark has all the ingredients you need to serve your customers a wide variety.


Pi Day is celebrated on March 14th (3/14), in honor of the mathematical constant, pi. “Pi” is the name given to the ratio of a circle’s circumference to its diameter. It is calculated as 3.14, or 22/7, and is usually abbreviated to 3.14 (or simply “Pi”). Pi is an irrational number and has an infinite number of decimal digits. However, here at BakeMark we like Pie more!


There are, literally, hundreds of different types of pies, each one with its own unique flavors and textures. Some of the most common pies include apple, cherry, pecan, blueberry, lemon meringue, key lime, and of course, pumpkin. However, there are also more unique varieties such as chicken potpie, shepherd’s pie, dirt pie, and so much more. Not to mention savory pies like quiche, spanakopita, samosas, and empanadas. There is something out there for people who like sweet pies as well as savory pies.


The history of pies dates all the way back to the ancient Egyptians. Fruits, nuts, and honey filled the earliest pies and were not sweet. It was not until the 16th century that sugar was added to pies, becoming a favorite among the wealthy. The pie evolved over the years, with new ingredients and recipes being added to the mix. Today, people eat pies all over the world as a part of countless cultures and cuisines.


There are countless reasons why we love pies. The main reason is BakeMark has ALL the ingredients your bakery needs to make them! We have a great Westco Snot Block Crust Base (Google it!) that makes for a great pie crust. The name is funny but the quality is not, and it will make your life easier for National Pi Day. Also, we have endless possibilities for fillings. BakeMark’s line of fillings ranging from apple to peach, to blueberry to pumpkin will allow you to celebrate Pie Day in whatever way your customers like. They’re perfect for any occasion- from the holidays to family get-togethers, potlucks, and more.


Whatever your favorite type of pie may be, there is no denying that they make a fabulous dessert. BakeMark is here to support your needs to grow and be successful on a unique day where pie sales sky rocket! Your BakeMark Sales representative is ready to start planning with you.

Are You Ready For St. Patrick’s Day? Here’s What Bakery Owners Can Do To.

food ideas for st patricks day

The greenest and luckiest time of the year is upon us! St. Patrick’s Day is a special time where we can all come together and celebrate everything GREEN! You have a unique opportunity to bring the joy of this holiday to your customers with delicious baked goods.

Whether you’re serving up rainbow donuts or just dying everything green, there are a few things you can do to make sure your business is ready for St. Patrick’s Day. From stocking up on Sprinkelina St. Patrick’s Day Sprinkle Mix to creating special promotions, here is how you can prepare. Here is your Bakery Guide to St Patrick’s Days to make that extra “green”


The first step to making sure your bakery shines on St. Patrick’s Day is to plan ahead. Before the holiday even arrives, you should have a clear idea of the types of goods you want to offer, how much of each item to make, and what decorations you want to incorporate. For example, if you’re planning to make these rainbow cupcakes, make sure you have enough Extra Rich White Cake Mix. You should also plan for any additional decorations or displays you want to put up. This could include adding festive signs advertising your special St. Patrick’s Day treats. You could also hang up colorful banners decorated with shamrocks and pots of gold. Whatever decorations you choose, be sure to plan ahead and have everything ready to go before the holiday arrives.


The second way to make sure your bakery is ready for St. Patrick’s Day is to get your green on! Since green is the main color of the holiday, you should make sure to incorporate it into your decorations and products. With just a little bit of creativity, you can give your goods a splash of Irish spirit. For example, you could mix a little green food coloring into Westco’s Sup-R-Fluffy Vanilla Buttercreme Icing to make your cupcakes stand out. You can also add a little green to your decorations as well. Create a special St. Patrick’s Day display in your window with green streamers and shamrock decorations. You can even use a few pots of gold or rainbows to add a little extra festivity. Whichever decorations you choose, make sure that you’re emphasizing the color green to get your customers in the St. Patrick’s Day spirit.


The third way to make sure your bakery is ready for St. Patrick’s Day is to embrace the Irish spirit! To really get into the holiday spirit, you should offer fun activities to your customers. This could include hosting a 24-hour “St. Patrick’s Day Baking Marathon” or “Irish-inspired decorations” contests. You can also offer a few fun promotions, such as “Buy one, get one free” or “double Irish points” for customers who purchase your St. Patrick’s Day goods. You can also encourage your customers to celebrate with you by hosting a special event in your bakery. This could be a live Irish band playing traditional tunes, a dance competition, or a green costume contest. This is a great way to get your customers involved in the holiday and make your bakery stand out in the local community.


The fourth and final way to make sure your bakery is ready for St. Patrick’s Day is to go above and beyond. One of the best ways to do this is to offer unique goods that your customers won’t find anywhere else. Take the extra time this holiday and create these Good Luck Donuts and even charge a premium for them. A unique special LTO is always a great way to make a little more “green” on this holiday. These unique items will make your bakery stand out from the competition and encourage customers to come in and try something new.


With a little bit of preparation, you can make sure your bakery is ready for St. Patrick’s Day! From getting your green on and embracing the Irish spirit, to going above and beyond with unique items and special promotions, there are many things you can do to make your bakery stand out. With careful planning and a little bit of creativity, you can make sure your bakery is the one to beat this St. Patrick’s Day! Your BakeMark Sales Rep is your partner in growing your business, let them help you along with this Bakery Guide to St Patrick’s Days.

Mardi Gras Time is Here…Bonus Holiday Opportunity Alert!

Of course, Valentine’s Day is February 14 this year as it is every year.  But there’s a hidden holiday that’s an excellent opportunity for extra traffic and bonus sales.  That’s right … it’s MARDI GRAS time!  Woohoo!  King Cakes and Beignets are the traditional pastry favorites of  Mardi Gras, and you can recreate all the color, flavor, and excitement in your shop for bonus sales and profits! 


The King Cake tradition began in 1870 in New Orleans and starts a time of celebration that begins the 6th day of January and continues until Ash Wednesday. The King Cake symbolizes a unity of faiths that crosses many beliefs. The rich colors are identified with: Purple for Justice, Green for Faith, and Gold for Power.  A small plastic toy baby is baked into the cake, and tradition holds that whoever finds the baby will receive good luck.  That person is also responsible for bringing a King Cake to next year’s Mardi Gras party! 


Another New Orleans-style taste treat – The Beignet!  Sweet, square, and without holes, these French-style donuts are a delicious tradition of Mardi Gras.  Beignets are fried to a golden color and sprinkled with powdered sugar.  Yummm!  Serve your beignets warm and that creates a great upsell suggestive selling opportunity for your salesclerks.  It all adds up to great extra sales and profits for you!


Your BakeMark Sales Representative has all the tools to help you create traditional, colorful, and delicious King Cakes and Beignets – recipes, procedures, and displays.  Of course, high quality Westco products (Pride of Denmark Danish Mix, Lemon Kist Filling, Vanilla Dipping Icing, and Bu-Van) are all part of this tremendous bonus sales and profits opportunity.  Make Mardi Gras one of your shop’s holiday tradition! 

Valentine’s Day is Around the Corner, Have you Started Planning?

Valentine’s Day is Around the Corner, Have you Started Planning?

valentines day bakery planning

Valentine’s Day is a crucial time for any bakery owner. It is a time when people are looking for the perfect treats to give to their loved ones, and it is a chance for you to showcase your bakery’s skills and creativity. With the right Valentine’s Day bakery planning, you can ensure that your bakery is prepared for the rush of customers, and you can take advantage of the opportunity to grow your sales.


One of the most important things to do when preparing for Valentine’s Day is to start planning early. Do not wait until the last minute to create your menu or start making your products. Instead, start thinking about what you want to offer your customers well in advance. This will give you plenty of time to experiment with different recipes, test out different flavors, and make sure that everything is perfect for the big day.


Another important aspect of Valentine’s Day bakery planning is to create special Valentine’s Day themed treats. This is a great way to get people in the mood for the holiday and to show off your bakery’s creativity. You could make heart-shaped cookies or cupcakes, or you could decorate romantic themed Valentine’s Day cakes. Think outside the box, you could make a special chocolate-covered strawberry, a cake in the shape of a heart or make a special red velvet cake. These treats will be sure to capture the attention of customers and make your bakery stand out from the competition.


Another tip for Valentine’s Day bakery planning is to create a special Valentine’s Day menu. This is a great way to showcase your bakery’s best treats and to make it easy for customers to find the perfect gift for their loved ones. You could offer a variety of different items such as cakes, cookies, pastries, and more. You could also offer a special Valentine’s Day deal, such as buy one, get one free, or a special discount for customers who order in advance.


Marketing is also an important aspect of valentines day bakery planning.start promoting your Valentine’s Day treats and specials well in advance of the holiday. You could use social media, flyers, or posters to get the word out about your bakery’s offerings. You could also offer special deals or discounts for customers who follow your bakery on social media or sign up for your email list. This will help to generate buzz and get people excited about your bakery’s Valentine’s Day treats.

Valentine’s Day is a great opportunity for bakery owners to showcase their skills, creativity, and grow sales. By starting valentines day bakery planning early, creating special Valentine’s Day themed treats, creating a special Valentine’s Day menu, marketing, and being prepared for the increased demand, you can ensure that your bakery is ready for the holiday rush and that your customers will have the perfect treats to give to their loved ones. Remember, the key to success is to start planning early and be creative in your approach. Happy Valentine’s Day!

Summer Holidays?

Summer Holidays

Summer Holidays?

There are More than The Calendar Says!

Summer is full of hidden opportunities for sales and profits that you can’t see on the calendar.  Except for Flag Day (June 14), Father’s Day (June 19), and Independence Day (July 4), there are no “automatic” annual Summer holidays, like Halloween, Thanksgiving, and Christmas.  Do not fear!  Summer is a time when the demand for sweets is at its highest. You need to be at-the-ready and creative with high quality, refreshing baked goods throughout the season.  Summer is the time for social events and gatherings – as well as countless graduations. So every day has the potential to be a big day! 

Count on BakeMark for Quality and Variety

When thinking of Summer and vacations, almost everyone thinks about carefree relaxing by the pool or beach, cool tropical drinks, and plenty of sunshine.  With Trigal Dorado tropical fillings, you’re never very far away from the daydream of cool tropical breezes.  Think of delicious Mango Filling, Pineapple Filling, and Guava Filling, and you’re on Summer vacation!  Create filled donuts and bars.  Scrumptious Danishes and tarts.  Even pies and cakes created with fruits of the tropics!  Delicious and memorable.  For you as a bakery professional, Summer is the perfect time to rollout these taste treats for your customers. 

Mauisada – The Name Screams “Hawaiian Sweet Treat”

Are your customers looking for the fun, enjoyable experience of Hawaii?  Try adding Mauisadas to your display case!  This traditional sweet treat delivers a rich texture and a sweet, flavorful experience – and – should be priced as a premium product!  Available in 25 lb. bags, it’s easy to create a “tropics only” zone in your display case.  These unique creations are perfect for filling with Trigal Dorado tropical fillings and are the next best thing to being in Hawaii.  Ask your BakeMark Sales Representative for a “Mauisada Merchandise Display Kit” that helps your display case complete the daydream of being in Hawaii – if only for as long as it takes to devour this delicious treat.

Your Secret Summertime Weapon – Guaranteed

The next time you look at a calendar, picture Summer as one giant bakery opportunity made up of ninety individual days.  Yes.  It’s important to be smart for Flag Day, Father’s Day, and Independence Day.  But it’s also smart to look at every Summer day as a special day for sweet baked goods.  And how do you maximize your sale opportunities, creative display ideas, and in-store marketing?  Just think about your BakeMark Sales Representative!  He or she has experienced many seasons and can point you in the right direction – this Summer season and EVERY season. 

Always remember:  BakeMark Is Here To Help! 



Extend Your Product Line for the Best Mother’s Day Ever

Everyone loves their Mom, and everyone loves to shower her with special attention on Mother’s Day.  Gifts, flowers, and parties are all common, but sweet baked goods provide a special, sensory avenue directly to her heart.  Smart bakers will use Mother’s Day as an excellent opportunity to provide wonderful, thoughtful baked goods to celebrate Mom.  Use the holiday as a springboard to the “next level” of product excellence – that is – offer a full range of desserts and baked goods for this year’s Mother’s Day celebrations.


any holiday bake – including Mother’s Day.  Decorated cakes?  Westco Extra Rich Cake Mixes (Yellow, Devil’s Food, White) and Westco Creme Cake Mixes (11 varieties) provide you the perfect foundation you can ice and decorate to create beautiful masterpieces.  These mixes deliver rich, balanced flavor; light and moist texture; and the great volume performance you expect for your cakes.  We give you the base.  You provide your special, personalized touches and decorations. 

But why limit yourself to Mother’s Day cakes?  Why not think about using Westco Donut Mixes to create original Mother’s Day treats for breakfast or snacks.  BakeMark offers a wide variety of donut mixes, so you can easily add variety and value to your display case.  Add your own creativity to decorating and display, and you have short-term and long-term winners.  And while you’re at it, why not offer Mother’s Day Brownies, too?  Westco Brownie Mixes offer a range from fudgy to cake-like, and all can be decorated and displayed as a delicious treat for Mom on her special day.  They’re so easy to make and display, you should actually consider adding them to your daily product line.  Simple.  Delicious.  Profitable.  Brownies.


Use this Mother’s Day as a great way to test product line extensions.  With Westco Cake, Donut, and Brownie Mixes from BakeMark, it’s easy to create products to test market using the holiday as a point of focus.

Mother's Day

Talk to your BakeMark Sales Representative about logical line extensions for your shop or bakery.  He or she will have valuable insight into products that can help you add sales and profit margin. 

By the way, if you’re a mother … “Happy Mother’s Day!”

Sharing the Love with Administrative Professionals!

Did you know that April 27th is Administrative Professionals Day? That’s right. But what exactly is that all about? The National Day Calendar website explains it as the day to celebrate the assistants, clerks, receptionists, hosts/hostesses and any office staff that help make our businesses run as smoothly as they do. They are often the unsung heroes who help manage the day-to-day activities, and they definitely deserve a day of appreciation!

Everyone Enjoys a Sweet Treat.

Did you know that Administrative Professionals also love sweet treats? That’s a no brainer because everyone loves sweet treats! When it comes to what sweet treats your bakery has to offer, it’s the time to think about treats that are sharable and give customers a delicious experience that will keep them smiling all day. Donuts and brownies come to mind, as they are office favorites and are perfect snacks at any time of day. You might also think about a decadent Chocolate Cake, depending on the office setting. The great news is that BakeMark has you covered! BakeMark bakery mixes are top-quality and deliver the flavor your customers will love and the convenience you’ll appreciate – helping you be the go-to bakery for local businesses and offices.

Seeking All Sweet Tooths!

As we come upon Administrative Professionals Day, how connected are you with your local businesses and office buildings? Chances are, you’ve got a few potential new customers nearby. They may not know that your sweet treats are the best in town. Take the time to prepare sample packages (with business cards) of your best items and deliver them to the nearby offices, reminding them that Administrative Professionals Day is right around the corner. You’ll definitely see a lot of smiles and hopefully some new customers stop by now that they know your treats are the perfect way to celebrate Administrative Professionals Day. You’ll probably see them coming in for more treats beyond Administrative Professionals Day, which gives you another reason to celebrate!