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Summer Holidays?

Summer Holidays

Summer Holidays?

There are More than The Calendar Says!

Summer is full of hidden opportunities for sales and profits that you can’t see on the calendar.  Except for Flag Day (June 14), Father’s Day (June 19), and Independence Day (July 4), there are no “automatic” annual Summer holidays, like Halloween, Thanksgiving, and Christmas.  Do not fear!  Summer is a time when the demand for sweets is at its highest. You need to be at-the-ready and creative with high quality, refreshing baked goods throughout the season.  Summer is the time for social events and gatherings – as well as countless graduations. So every day has the potential to be a big day! 

Count on BakeMark for Quality and Variety

When thinking of Summer and vacations, almost everyone thinks about carefree relaxing by the pool or beach, cool tropical drinks, and plenty of sunshine.  With Trigal Dorado tropical fillings, you’re never very far away from the daydream of cool tropical breezes.  Think of delicious Mango Filling, Pineapple Filling, and Guava Filling, and you’re on Summer vacation!  Create filled donuts and bars.  Scrumptious Danishes and tarts.  Even pies and cakes created with fruits of the tropics!  Delicious and memorable.  For you as a bakery professional, Summer is the perfect time to rollout these taste treats for your customers. 

Mauisada – The Name Screams “Hawaiian Sweet Treat”

Are your customers looking for the fun, enjoyable experience of Hawaii?  Try adding Mauisadas to your display case!  This traditional sweet treat delivers a rich texture and a sweet, flavorful experience – and – should be priced as a premium product!  Available in 25 lb. bags, it’s easy to create a “tropics only” zone in your display case.  These unique creations are perfect for filling with Trigal Dorado tropical fillings and are the next best thing to being in Hawaii.  Ask your BakeMark Sales Representative for a “Mauisada Merchandise Display Kit” that helps your display case complete the daydream of being in Hawaii – if only for as long as it takes to devour this delicious treat.

Your Secret Summertime Weapon – Guaranteed

The next time you look at a calendar, picture Summer as one giant bakery opportunity made up of ninety individual days.  Yes.  It’s important to be smart for Flag Day, Father’s Day, and Independence Day.  But it’s also smart to look at every Summer day as a special day for sweet baked goods.  And how do you maximize your sale opportunities, creative display ideas, and in-store marketing?  Just think about your BakeMark Sales Representative!  He or she has experienced many seasons and can point you in the right direction – this Summer season and EVERY season. 

Always remember:  BakeMark Is Here To Help! 

What’s the way to a dad’s heart?

Father's Day

What’s the way to a Father’s Heart?

The old saying goes that the way to a man’s hear is through his stomach, so what better way for your bakery to promote the upcoming Father’s Day holiday than to have plenty of goodies on hand?

Lots of Options: Father’s like them All!

Mother’s Day arguably gets a lot more attention when it comes to the two parental holidays, but that doesn’t mean that Father’s Day and dear old dad shouldn’t get some attention too! After all, with the world as busy as it is, we likely don’t take the time to recognize either parent on a regular enough basis.

In the bakery world, there are plenty of options for you to explore for Father’s Day, and BakeMark can help you make them a reality. Maybe your customer’s dads are chocolate lovers – no problem, because BakeMark can help you create delicious brownies for Father’s Day with some great brownie mixes and recipes! We can even help you decorate them up just right for any dad, no matter what they are into, with our many icing and fudge options, not to mention our decorative sprinkles!

If not chocolate, maybe dad’s favorite is donuts, and of course, BakeMark is here to that too! BakeMark is well known for our donut mixes, so we can help you crate the most delicious special treats just for dad this Father’s Day.

Choose What Works

Just like bakeries, no two dads are quite the same, but with BakeMark’s help, you can offer treats that just about any dad will love! Brownies and donuts are just the start of what dads might wan this Father’s Day, but it’s certainly not all that BakeMark can help you create. Let us help you whip up a whole lot of love for the dads in your customer’s lives with year with all the options that are a perfect fir for you. Contact your BakeMark rep today to get ready for Father’s Day!

It’s Sprinkling Summer Sales & Profits

It’s Sprinkling Summer Sales & Profits

Add Color, Variety, Sales, and Profits to Your Display Case

This year, adding incremental profit margins to your display case is as easy as adding Sprinkelina Summer Toppings to your everyday product lineup.  Really!  BakeMark has created a complete line of sprinkles, nonpareil, sequins, confetti, and glitter to help you increase the profitability of your display case.  Simple labor.  Beautiful, themed colors.  And inexpensive ingredients will turn your simple products into value-added premium dessert and holiday items.

Summer Sprinkles

Fourth of July

Of course, Independence Day (4th of July) is the big holiday of the summer.  To help you prepare products that your customers will celebrate, Sprinkelina brings you:

  • Patriotic Sprinkle mix
  • American Flag Sprinkle Blend
  • Patriotic Nonpareils Mix
  • Patriotic Star Shape Mix
  • Strawberry Pink Glitter Glaze
  • Blueberry Blue Glitter Glaze

Even More Summer Fun

Summer is full of festive opportunities for themed baked goods. Sprinkelina is here to help you make the most of summertime activities – not to mention creative birthday celebrations, day hikes, family picnics, business meetings, or fundraisers! 

•  How about an “Under The Sea” display featuring Mermaid Premium Sprinkle Blend?  Decorate cake donuts, cupcakes, and layer cakes to create sea-oriented beautiful bakery creations and themed display case? 

•  “Magical Mystical Display” using Sprinkelina Unicorn Premium Sprinkle Blend to decorate even the simplest iced baked goods turning them into fun-filled, fantasy    display. 

• Use Carnival Sprinkle Mix, Pastel Sequin Shapes Mix, and Pastel Confetti Shapes Mix as a permanent alternative to fill your display case with color and festivity.  Turn simple baked goods into special, premium desserts!

Even More Sprinkelina Tips?

Of course, your BakeMark Sales Representative is always a valuable resource for anything to do with your bakery or donut shop, and ideas for easy-yet-effective decorations featuring Sprinkelina toppings is one of them.  He or she has both personal experience and endless information and programs from BakeMark

Always remember:  BakeMark is here to help! 

CELEBRATE MOM WITH DELICIOUS BAKED GOODS

CELEBRATE MOM WITH DELICIOUS BAKED GOODS

Extend Your Product Line for the Best Mother’s Day Ever

Everyone loves their Mom, and everyone loves to shower her with special attention on Mother’s Day.  Gifts, flowers, and parties are all common, but sweet baked goods provide a special, sensory avenue directly to her heart.  Smart bakers will use Mother’s Day as an excellent opportunity to provide wonderful, thoughtful baked goods to celebrate Mom.  Use the holiday as a springboard to the “next level” of product excellence – that is – offer a full range of desserts and baked goods for this year’s Mother’s Day celebrations.

EASY-TO-USE TRADITIONAL MIXES FOR INNOVATIVE RESULTS

any holiday bake – including Mother’s Day.  Decorated cakes?  Westco Extra Rich Cake Mixes (Yellow, Devil’s Food, White) and Westco Creme Cake Mixes (11 varieties) provide you the perfect foundation you can ice and decorate to create beautiful masterpieces.  These mixes deliver rich, balanced flavor; light and moist texture; and the great volume performance you expect for your cakes.  We give you the base.  You provide your special, personalized touches and decorations. 

But why limit yourself to Mother’s Day cakes?  Why not think about using Westco Donut Mixes to create original Mother’s Day treats for breakfast or snacks.  BakeMark offers a wide variety of donut mixes, so you can easily add variety and value to your display case.  Add your own creativity to decorating and display, and you have short-term and long-term winners.  And while you’re at it, why not offer Mother’s Day Brownies, too?  Westco Brownie Mixes offer a range from fudgy to cake-like, and all can be decorated and displayed as a delicious treat for Mom on her special day.  They’re so easy to make and display, you should actually consider adding them to your daily product line.  Simple.  Delicious.  Profitable.  Brownies.

“OUTSIDE THE BOX” THINKING FROM MIXES

Use this Mother’s Day as a great way to test product line extensions.  With Westco Cake, Donut, and Brownie Mixes from BakeMark, it’s easy to create products to test market using the holiday as a point of focus.

Mother's Day

Talk to your BakeMark Sales Representative about logical line extensions for your shop or bakery.  He or she will have valuable insight into products that can help you add sales and profit margin. 

By the way, if you’re a mother … “Happy Mother’s Day!”

Sharing the Love with Administrative Professionals!

Did you know that April 27th is Administrative Professionals Day? That’s right. But what exactly is that all about? The National Day Calendar website explains it as the day to celebrate the assistants, clerks, receptionists, hosts/hostesses and any office staff that help make our businesses run as smoothly as they do. They are often the unsung heroes who help manage the day-to-day activities, and they definitely deserve a day of appreciation!

Everyone Enjoys a Sweet Treat.

Did you know that Administrative Professionals also love sweet treats? That’s a no brainer because everyone loves sweet treats! When it comes to what sweet treats your bakery has to offer, it’s the time to think about treats that are sharable and give customers a delicious experience that will keep them smiling all day. Donuts and brownies come to mind, as they are office favorites and are perfect snacks at any time of day. You might also think about a decadent Chocolate Cake, depending on the office setting. The great news is that BakeMark has you covered! BakeMark bakery mixes are top-quality and deliver the flavor your customers will love and the convenience you’ll appreciate – helping you be the go-to bakery for local businesses and offices.

Seeking All Sweet Tooths!

As we come upon Administrative Professionals Day, how connected are you with your local businesses and office buildings? Chances are, you’ve got a few potential new customers nearby. They may not know that your sweet treats are the best in town. Take the time to prepare sample packages (with business cards) of your best items and deliver them to the nearby offices, reminding them that Administrative Professionals Day is right around the corner. You’ll definitely see a lot of smiles and hopefully some new customers stop by now that they know your treats are the perfect way to celebrate Administrative Professionals Day. You’ll probably see them coming in for more treats beyond Administrative Professionals Day, which gives you another reason to celebrate!

Every Pi(e) Has its Day

Every Pi(e) Has its Day

Every Pi(e) Has its Day

Even through Pi Day is here, you can still be ready for this most delicious of “holidays” with the help of BakeMark! Is pie crust not your strong suit? Don’t worry, we’ve got you covered! Our Snot Block Crust Base makes it so easy to make pies that you’ll find yourself wishing every day was Pi(e) Day!

The amazingly innovative product will help you make flaky, delicious pie crusts that keep your customers wanting more and more of you pie options, and since it’s so easy to use, you’ll be whipping up pies in no time to help satisfy those cravings your customers have developed for your bakery’s pies!

More Than Crust

While everyone knows that the basis for a great pie is the crust (and everyone also knows that Snot Block is the easiest way to a delicious crust!), BakeMark’s offerings don’t stop there. We offer delectable fruit and non-fruit fillings to help make your pie baking even easier! Looking for something to set yourself apart form the competition? We even have tropical fruit fillings that you can mix and match with more traditional options to create brand new flavor profiles that’ll put your bakery on the map!

Of course, BakeMark also offers Westco and Best Brands fruit fillings for the more traditional customers including various apple and berry-based fillings. Try your hand at something more creative using non-fruit fillings like Bavarian Cream, Cheese fillings, and even Dulce de Leche fillings and toppings. BakeMark has the options…you provide the creativity!

Start Marking Every Day Pi(e) Day!

Now that you know all the great offerings BakeMark has to offer for pie making, what are you waiting for? Start making every day Pie Day and don’t wait for March 14th to come around every year. Your customers will thank you for it – we promise!

Red Velvet Season is Approaching

Red Velvet Season is Approaching

Red Velvet Season is Approaching

Springtime is coming, believe it or not, and with comes several spring holidays that we all love to celebrate. Amongst them is Valentine’s Day, or as we refer to it in the bakery industry, Red Velvet season!

Red is for Cake

Not only is love in the air on Valentine’s Day, but the holiday itself is synonymous with a few colors, the main one being red. This year, it doesn’t have to just be the hearts that are red, turn your bakery case red too with offerings of Red Velvet cake to help any lovebird celebrate the holiday.

But it doesn’t have to stop at cake – make cupcakes and donuts too…and that way, you can celebrate your love with these vibrant treats all day long! BakeMark can help you make it happen with Westco Red Velvet Cake Mix or Westco Red Velvet Donut Mix. Top them both with cream cheese frosting and Sprinkelina Valentine’s sprinkles for a festive and romantic treat!

These treats will be so cute that they could double as romantic treats or fun treats for the kids, and either way, everyone will be happy to get such delicious gifts for the holiday!

Quality and Convenience

As always, BakeMark offers the quality and convenience you want and need for your bakery. Our Red Velvet options are no different, and they will have everyone excited to celebrate the holiday with delicious treats you can have ready in no time. And of course the best part is that your customers will enjoy the same quality they are already used to from all the other great BakeMark products you use! There are never any surprises when it comes to using BakeMark products, you always know you are getting quality and convenience all in one. Reach out to your BakeMark rep today for more information on how we can help make your Valentine’s day even sweeter!

Celebrating Dia de Los Reyes

Celebrating Dia de Los Reyes

Celebrating Dia de Los Reyes

January 6th is a special day in the Hispanic culture. On that day, Hispanics celebrate Dia de Los Reyes, or the Epiphany. This day represents the day that the Three Wise Men came bearing gift to the baby Jesus.

Why is this important in the bakery business? Well, because along with this celebration, Hispanic families serve Rosca de Reyes, or King’s Cake. King’s Cake is well known in the United States as part of the Mardi Gras celebration. For those celebrating Dia de Los Reyes, it doesn’t wait until then to make its appearance. It is an important element to the family celebration. This is what brings everyone together in remembrance of the true meaning of Christmas.

Dia de Los Reyes Traditions

The celebration of the Epiphany, or Dia de Los Reyes, is extremely important in Hispanic culture. Part of the celebration includes the Rosca de Reyes, a celebration of the Three Wise Men and also the baby Jesus. Rosca means “wreath” and Reyes means “kings”. The shape of the cake is symbolic of a crown, as it is shaped like an oval. The plastic baby inside the cake represents the baby Jesus, and whoever is served the piece of cake containing the baby must host a party in February to celebrate Dia de la Candelaria. This day brings the official close to the holiday season.

An Epiphany to Remember

With BakeMark’s help, you can help create an Epiphany to remember for all of your customers! We have everything you need, from start to finish, to help make memories for a lifetime.

Use our Trigal Dorado Bizcocho Mix to whip up the Rosca de Reyes itself, but what BakeMark has to offer doesn’t end there! We also have the acitron strips that traditionally adorn the top of the cake in our Trigal Dorado line, and we even have the plastic babies to go inside the cake! When we tell you that we can help you from start to finish, we really mean it! Contact your BakeMark rep today to see how we can help you with this special project!

Earn Brownie Points with our Brownie Mixes!

Earn Brownie Points with our Brownie Mixes!

Earn Brownie Points with BakeMark Mixes!

Fudgy, delicious brownies are a fan favorite and are also likely a staple in your bakery lineup. If they aren’t already, you’re going to want to make them a star on your menu, and BakeMark can help you do just that!

National Brownie Day

Although we think every day should be brownie day, there is actually a National Brownie Day holiday on December 8 – and what better way to celebrate it than with a pan of amazing fudgy brownies? We can help you celebrate this great holiday, and every day for that matter, with our easy-to-use and high-quality mixes.

Brownies are Versatile!

No matter how you look at it, brownies are a versatile item. You can offer traditional brownies cut in squares, brownie bites in bite-sized cups, or even add special things to the brownies and offer things like salted caramel brownies or cheesecake brownies! The possibilities are truly endless, and with BakeMark’s easy mixes, you’ll have your new lineup of brownies ready in no time at all.

Do your customers like fudgy brownies? Westco’s Gourmet Brownie Mix (48240) is a perfect fit for fudgy brownies! Maybe they prefer cake-like brownies? The extra-moist brownie mix is your answer. Perhaps your customers are worried about clean labels, and if that’s the case, BakeMark has you covered with our clean label mix. And of course, you can offer them all, it’s simple and only requires a few mixes on your shelf!

Enjoy Delicious Brownies 

No matter what kind of brownies your crowds are asking for, BakeMark can help you make just what they want, every day of the year and not just on National Brownie Day! If you’re looking to expand your bakery offerings or just make things easier for yourself and your staff, contact your BakeMark rep today to learn more!

Winter Wonderland Brownie Squares Recipe

PRODUCTS USEDITEM #
Westco Gourmet Brownie Mix48240
Westco Vanilla Buttercreme Icing30900
Color Liquid Gel Teal11987
Color Liquid Gel Red11992
Color Liquid Gel Lemon11812
BakeSense Gumpaste52268
Sprinkelina White Non Pareils52400
Sprinkelina Shape Mix Snowflakes92344
Winter Wonderland Brownie

Make Holiday Impressions Last for Long Term Success

Holiday Baking

Your Holiday Baking Contributes to Long-Term Success

Emphasize the Basics: Quality. Cleanliness. Service.

Every year, the holidays present an awesome opportunity to increase sales and profits – both short-term and long-term.  What your customers think about you, your employees, and your store decorations when they buy holiday-themed baked goods for this year’s special events will go a long way towards where they buy baked goods next week, next month, and well beyond the 2021 holidays!  Now is the time to make your holiday baking a strong, lasting impression of excellence.  Things that will influence their memories well beyond holiday cheer?  The basics: Quality. Cleanliness. Service. 

Quality Baking Products

BakeMark customers (that’s you) are already ahead of the curve when it comes to high quality baked goods.  You’re starting with the very best products (ingredients, mixes, icings, fillings, toppings, finished goods, supplies, et. al.) available in the baking industry.  You also have the bonus of your BakeMark Sales Representative who can steer you toward creating the best products, decorations, and displays.  Take advantage of this tremendous resource every chance you get.  Quality product means great taste, great appearance, and so much more! 

Store Cleanliness all Holiday Season

Of course, the floor must be swept and your countertop and display case must be immaculate.  But it’s also important to look at your store is if it is a giant report card to ensure a squeaky-clean impression on your customers.  Grade yourself.  Look at the walls for smudges.  Can you give yourself an A?  Are your posters fresh and clean? (Ask your BakeMark Sales Rep for new, unfaded replacements)  How about the sidewalk? The trash cans? The windows? These are the things that subconsciously influence future buying decisions.  Don’t stop inspecting and cleaning until your holiday report card has straight A’s. 

Fantastic Service

You can count on a cheery holiday greeting to start a successful transaction with every customer who enters your shop.  But that’s just the beginning. Make sure to suggest ways to improve each experience.  “We have warm cinnamon rolls this morning.  Would you like to try one for the road?”  “Would you like to take a few holiday sprinkled cake donuts back to the office for your staff?”  Even a simple “Can I make your fresh, hot coffee a large?” will let your customers know you care.  Of course, a cheery “Happy Holidays” is always a memorable close. 

Take Advantage of the Holidays

This year’s holidays give you a head start for all of next year.  Customers who visit your shop for the first time will take advantage of your creative baked goods and fun-filled decorations.  After that, it’s time for you to parlay that initial visit into many more returns for each and every customer.  Always remember that the holidays bring them in, but quality, cleanliness, and service bring them back tomorrow and for years to come!