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Sweeten Mother’s Day Sales with These Irresistible Baked Treats!

by Ryan McCoy
Mother's Day treat ideas

Sweeten Mother’s Day Sales with These Irresistible Baked Treats!

As a trusted bakery ingredients manufacturer and distributor, BakeMark understands the importance of special occasions like Mother’s Day for bakeries and donut shops. This day presents a unique opportunity to create sweet memories and boost sales by offering irresistible baked treats that celebrate moms and make their day truly special. Mother’s Day treat ideas can help you make the most of this occasion, we’ve put together some tips on how you can increase sales for Mother’s Day.

MAKE YOUR CREATIVE MOTHER’S DAY TREAT IDEAS EXCLUSIVE

Capture the spirit of Mother’s Day by designing unique and eye-catching baked goods that are specifically tailored for this occasion. Think heart-shaped cookies, cupcakes with “Mom” or “I Love You” icing, or donuts with pink or pastel-colored frosting. Consider offering special Mother’s Day-themed dessert packages or gift sets that make for perfect presents for moms. Promote these exclusive items through your bakery’s website, social media, and in-store signage to create a buzz and attract customers.

CELEBRATE MOM’S WITH LIMITED TIME PROMTIONS

Drive sales by offering limited-time promotions and discounts for Mother’s Day. For example, offer a “Buy One Get One Free” deal on a select range of baked goods. Offer a discount on a customer’s next purchase when they buy a Mother’s Day-themed treat. These promotions incentivize customers to make a purchase and create a sense of urgency. They encourage them to visit your bakery or donut shop and make a purchase sooner rather than later.

PARTNER WITH LOCAL BUSINESS

Partner with other local businesses, such as florists, gift shops, or coffee shops, to create joint promotions for Mother’s Day. You can offer a special package that includes a bouquet of flowers, a box of baked goods, and a voucher for a coffee or tea at a neighboring café. Cross-promote each other’s businesses through social media, flyers, and in-store signage to reach a wider audience. Create a win-win situation for both businesses.

PERSONALIZE IT FOR MOTHER’S

Make moms feel special by offering personalized baked goods. Offer custom-made cakes with messages or names of moms. Create cookies with personalized icing that includes messages like “Best Mom Ever” or “Happy Mother’s Day.” Providing personalized offerings adds a sentimental touch to your baked goods, making them more meaningful and memorable for moms and their families.

With a little creativity and strategic planning, you can sweeten Mother’s Day sales for your bakery or donut shop. By offering exclusive Mother’s Day-themed treats, running limited-time promotions, collaborating with local businesses, and personalizing your offerings, you can grow sales exponentially for this day.

CHECK OUT THESE RECIPES AS IDEAS FOR YOUR BAKERY

Sunflower Cupcakes
SUNFLOWER CUPCAKES
Bouquet Cake
MOTHER’S DAY BOUQUET CAKE

A Celebration Of Pi: The Many Different Types Of Pie

by Ryan McCoy
pi day

In celebration of Pi Day (March 14th), we thought it would be fitting to do a blog on… pies! This day is perfect to increase your pie sales just for a single day. There are so many different types of pies, and BakeMark has the ingredients you need to make them ALL! Whether you want to offer sweet or savory, fruity or chocolatey, BakeMark has all the ingredients you need to serve your customers a wide variety.

WHAT IS PI?

Pi Day is celebrated on March 14th (3/14), in honor of the mathematical constant, pi. “Pi” is the name given to the ratio of a circle’s circumference to its diameter. It is calculated as 3.14, or 22/7, and is usually abbreviated to 3.14 (or simply “Pi”). Pi is an irrational number and has an infinite number of decimal digits. However, here at BakeMark we like Pie more!

THE DIFFERENT TYPES OF PIE

There are, literally, hundreds of different types of pies, each one with its own unique flavors and textures. Some of the most common pies include apple, cherry, pecan, blueberry, lemon meringue, key lime, and of course, pumpkin. However, there are also more unique varieties such as chicken potpie, shepherd’s pie, dirt pie, and so much more. Not to mention savory pies like quiche, spanakopita, samosas, and empanadas. There is something out there for people who like sweet pies as well as savory pies.

THE HISTORY OF PIE

The history of pies dates all the way back to the ancient Egyptians. Fruits, nuts, and honey filled the earliest pies and were not sweet. It was not until the 16th century that sugar was added to pies, becoming a favorite among the wealthy. The pie evolved over the years, with new ingredients and recipes being added to the mix. Today, people eat pies all over the world as a part of countless cultures and cuisines.

WHY WE LOVE PIE

There are countless reasons why we love pies. The main reason is BakeMark has ALL the ingredients your bakery needs to make them! We have a great Westco Snot Block Crust Base (Google it!) that makes for a great pie crust. The name is funny but the quality is not, and it will make your life easier for National Pi Day. Also, we have endless possibilities for fillings. BakeMark’s line of fillings ranging from apple to peach, to blueberry to pumpkin will allow you to celebrate Pie Day in whatever way your customers like. They’re perfect for any occasion- from the holidays to family get-togethers, potlucks, and more.

LET BAKEMARK HELP YOU PREPARE FOR PIE DAY

Whatever your favorite type of pie may be, there is no denying that they make a fabulous dessert. BakeMark is here to support your needs to grow and be successful on a unique day where pie sales sky rocket! Your BakeMark Sales representative is ready to start planning with you.

Are You Ready For St. Patrick’s Day? Here’s What Bakery Owners Can Do To.

by Ryan McCoy
food ideas for st patricks day

The greenest and luckiest time of the year is upon us! St. Patrick’s Day is a special time where we can all come together and celebrate everything GREEN! You have a unique opportunity to bring the joy of this holiday to your customers with delicious baked goods.

Whether you’re serving up rainbow donuts or just dying everything green, there are a few things you can do to make sure your business is ready for St. Patrick’s Day. From stocking up on Sprinkelina St. Patrick’s Day Sprinkle Mix to creating special promotions, here is how you can prepare. Here is your Bakery Guide to St Patrick’s Days to make that extra “green”

A GUIDE TO HELP YOU PLAN AHEAD

The first step to making sure your bakery shines on St. Patrick’s Day is to plan ahead. Before the holiday even arrives, you should have a clear idea of the types of goods you want to offer, how much of each item to make, and what decorations you want to incorporate. For example, if you’re planning to make these rainbow cupcakes, make sure you have enough Extra Rich White Cake Mix. You should also plan for any additional decorations or displays you want to put up. This could include adding festive signs advertising your special St. Patrick’s Day treats. You could also hang up colorful banners decorated with shamrocks and pots of gold. Whatever decorations you choose, be sure to plan ahead and have everything ready to go before the holiday arrives.

GET YOUR GREEN ON

The second way to make sure your bakery is ready for St. Patrick’s Day is to get your green on! Since green is the main color of the holiday, you should make sure to incorporate it into your decorations and products. With just a little bit of creativity, you can give your goods a splash of Irish spirit. For example, you could mix a little green food coloring into Westco’s Sup-R-Fluffy Vanilla Buttercreme Icing to make your cupcakes stand out. You can also add a little green to your decorations as well. Create a special St. Patrick’s Day display in your window with green streamers and shamrock decorations. You can even use a few pots of gold or rainbows to add a little extra festivity. Whichever decorations you choose, make sure that you’re emphasizing the color green to get your customers in the St. Patrick’s Day spirit.

EMBRACE THE IRISH SPIRIT

The third way to make sure your bakery is ready for St. Patrick’s Day is to embrace the Irish spirit! To really get into the holiday spirit, you should offer fun activities to your customers. This could include hosting a 24-hour “St. Patrick’s Day Baking Marathon” or “Irish-inspired decorations” contests. You can also offer a few fun promotions, such as “Buy one, get one free” or “double Irish points” for customers who purchase your St. Patrick’s Day goods. You can also encourage your customers to celebrate with you by hosting a special event in your bakery. This could be a live Irish band playing traditional tunes, a dance competition, or a green costume contest. This is a great way to get your customers involved in the holiday and make your bakery stand out in the local community.

GO ABOVE & BEYOND

The fourth and final way to make sure your bakery is ready for St. Patrick’s Day is to go above and beyond. One of the best ways to do this is to offer unique goods that your customers won’t find anywhere else. Take the extra time this holiday and create these Good Luck Donuts and even charge a premium for them. A unique special LTO is always a great way to make a little more “green” on this holiday. These unique items will make your bakery stand out from the competition and encourage customers to come in and try something new.

BAKEMARK SALES REPS ARE HERE FOR YOU

With a little bit of preparation, you can make sure your bakery is ready for St. Patrick’s Day! From getting your green on and embracing the Irish spirit, to going above and beyond with unique items and special promotions, there are many things you can do to make your bakery stand out. With careful planning and a little bit of creativity, you can make sure your bakery is the one to beat this St. Patrick’s Day! Your BakeMark Sales Rep is your partner in growing your business, let them help you along with this Bakery Guide to St Patrick’s Days.

Valentine’s Day is Around the Corner, Have you Started Planning?

by Ryan McCoy

Valentine’s Day is Around the Corner, Have you Started Planning?

valentines day bakery planning

Valentine’s Day is a crucial time for any bakery owner. It is a time when people are looking for the perfect treats to give to their loved ones, and it is a chance for you to showcase your bakery’s skills and creativity. With the right Valentine’s Day bakery planning, you can ensure that your bakery is prepared for the rush of customers, and you can take advantage of the opportunity to grow your sales.

START PLANNING YOUR HEART OUT NOW!

One of the most important things to do when preparing for Valentine’s Day is to start planning early. Do not wait until the last minute to create your menu or start making your products. Instead, start thinking about what you want to offer your customers well in advance. This will give you plenty of time to experiment with different recipes, test out different flavors, and make sure that everything is perfect for the big day.

LET YOUR HEART DESIRE WITH YOUR CREATIVITY

Another important aspect of Valentine’s Day bakery planning is to create special Valentine’s Day themed treats. This is a great way to get people in the mood for the holiday and to show off your bakery’s creativity. You could make heart-shaped cookies or cupcakes, or you could decorate romantic themed Valentine’s Day cakes. Think outside the box, you could make a special chocolate-covered strawberry, a cake in the shape of a heart or make a special red velvet cake. These treats will be sure to capture the attention of customers and make your bakery stand out from the competition.

HAVE IT IN YOUR HEART TO CREATE PROMOTIONS

Another tip for Valentine’s Day bakery planning is to create a special Valentine’s Day menu. This is a great way to showcase your bakery’s best treats and to make it easy for customers to find the perfect gift for their loved ones. You could offer a variety of different items such as cakes, cookies, pastries, and more. You could also offer a special Valentine’s Day deal, such as buy one, get one free, or a special discount for customers who order in advance.

MARKETING IS WHERE THE HEART IS

Marketing is also an important aspect of valentines day bakery planning.start promoting your Valentine’s Day treats and specials well in advance of the holiday. You could use social media, flyers, or posters to get the word out about your bakery’s offerings. You could also offer special deals or discounts for customers who follow your bakery on social media or sign up for your email list. This will help to generate buzz and get people excited about your bakery’s Valentine’s Day treats.

Valentine’s Day is a great opportunity for bakery owners to showcase their skills, creativity, and grow sales. By starting valentines day bakery planning early, creating special Valentine’s Day themed treats, creating a special Valentine’s Day menu, marketing, and being prepared for the increased demand, you can ensure that your bakery is ready for the holiday rush and that your customers will have the perfect treats to give to their loved ones. Remember, the key to success is to start planning early and be creative in your approach. Happy Valentine’s Day!

Summer Holidays?

by Ryan McCoy
Summer Holidays

Summer Holidays?

There are More than The Calendar Says!

Summer is full of hidden opportunities for sales and profits that you can’t see on the calendar.  Except for Flag Day (June 14), Father’s Day (June 19), and Independence Day (July 4), there are no “automatic” annual Summer holidays, like Halloween, Thanksgiving, and Christmas.  Do not fear!  Summer is a time when the demand for sweets is at its highest. You need to be at-the-ready and creative with high quality, refreshing baked goods throughout the season.  Summer is the time for social events and gatherings – as well as countless graduations. So every day has the potential to be a big day! 

Count on BakeMark for Quality and Variety

When thinking of Summer and vacations, almost everyone thinks about carefree relaxing by the pool or beach, cool tropical drinks, and plenty of sunshine.  With Trigal Dorado tropical fillings, you’re never very far away from the daydream of cool tropical breezes.  Think of delicious Mango Filling, Pineapple Filling, and Guava Filling, and you’re on Summer vacation!  Create filled donuts and bars.  Scrumptious Danishes and tarts.  Even pies and cakes created with fruits of the tropics!  Delicious and memorable.  For you as a bakery professional, Summer is the perfect time to rollout these taste treats for your customers. 

Mauisada – The Name Screams “Hawaiian Sweet Treat”

Are your customers looking for the fun, enjoyable experience of Hawaii?  Try adding Mauisadas to your display case!  This traditional sweet treat delivers a rich texture and a sweet, flavorful experience – and – should be priced as a premium product!  Available in 25 lb. bags, it’s easy to create a “tropics only” zone in your display case.  These unique creations are perfect for filling with Trigal Dorado tropical fillings and are the next best thing to being in Hawaii.  Ask your BakeMark Sales Representative for a “Mauisada Merchandise Display Kit” that helps your display case complete the daydream of being in Hawaii – if only for as long as it takes to devour this delicious treat.

Your Secret Summertime Weapon – Guaranteed

The next time you look at a calendar, picture Summer as one giant bakery opportunity made up of ninety individual days.  Yes.  It’s important to be smart for Flag Day, Father’s Day, and Independence Day.  But it’s also smart to look at every Summer day as a special day for sweet baked goods.  And how do you maximize your sale opportunities, creative display ideas, and in-store marketing?  Just think about your BakeMark Sales Representative!  He or she has experienced many seasons and can point you in the right direction – this Summer season and EVERY season. 

Always remember:  BakeMark Is Here To Help! 

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What’s the way to a dad’s heart?

by Ryan McCoy
Father's Day

What’s the way to a Father’s Heart?

The old saying goes that the way to a man’s hear is through his stomach, so what better way for your bakery to promote the upcoming Father’s Day holiday than to have plenty of goodies on hand?

Lots of Options: Father’s like them All!

Mother’s Day arguably gets a lot more attention when it comes to the two parental holidays, but that doesn’t mean that Father’s Day and dear old dad shouldn’t get some attention too! After all, with the world as busy as it is, we likely don’t take the time to recognize either parent on a regular enough basis.

In the bakery world, there are plenty of options for you to explore for Father’s Day, and BakeMark can help you make them a reality. Maybe your customer’s dads are chocolate lovers – no problem, because BakeMark can help you create delicious brownies for Father’s Day with some great brownie mixes and recipes! We can even help you decorate them up just right for any dad, no matter what they are into, with our many icing and fudge options, not to mention our decorative sprinkles!

If not chocolate, maybe dad’s favorite is donuts, and of course, BakeMark is here to that too! BakeMark is well known for our donut mixes, so we can help you crate the most delicious special treats just for dad this Father’s Day.

Choose What Works

Just like bakeries, no two dads are quite the same, but with BakeMark’s help, you can offer treats that just about any dad will love! Brownies and donuts are just the start of what dads might wan this Father’s Day, but it’s certainly not all that BakeMark can help you create. Let us help you whip up a whole lot of love for the dads in your customer’s lives with year with all the options that are a perfect fir for you. Contact your BakeMark rep today to get ready for Father’s Day!

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It’s Sprinkling Summer Sales & Profits

by Ryan McCoy

It’s Sprinkling Summer Sales & Profits

Add Color, Variety, Sales, and Profits to Your Display Case

This year, adding incremental profit margins to your display case is as easy as adding Sprinkelina Summer Toppings to your everyday product lineup.  Really!  BakeMark has created a complete line of sprinkles, nonpareil, sequins, confetti, and glitter to help you increase the profitability of your display case.  Simple labor.  Beautiful, themed colors.  And inexpensive ingredients will turn your simple products into value-added premium dessert and holiday items.

Summer Sprinkles

Fourth of July

Of course, Independence Day (4th of July) is the big holiday of the summer.  To help you prepare products that your customers will celebrate, Sprinkelina brings you:

  • Patriotic Sprinkle mix
  • American Flag Sprinkle Blend
  • Patriotic Nonpareils Mix
  • Patriotic Star Shape Mix
  • Strawberry Pink Glitter Glaze
  • Blueberry Blue Glitter Glaze

Even More Summer Fun

Summer is full of festive opportunities for themed baked goods. Sprinkelina is here to help you make the most of summertime activities – not to mention creative birthday celebrations, day hikes, family picnics, business meetings, or fundraisers! 

•  How about an “Under The Sea” display featuring Mermaid Premium Sprinkle Blend?  Decorate cake donuts, cupcakes, and layer cakes to create sea-oriented beautiful bakery creations and themed display case? 

•  “Magical Mystical Display” using Sprinkelina Unicorn Premium Sprinkle Blend to decorate even the simplest iced baked goods turning them into fun-filled, fantasy    display. 

• Use Carnival Sprinkle Mix, Pastel Sequin Shapes Mix, and Pastel Confetti Shapes Mix as a permanent alternative to fill your display case with color and festivity.  Turn simple baked goods into special, premium desserts!

Even More Sprinkelina Tips?

Of course, your BakeMark Sales Representative is always a valuable resource for anything to do with your bakery or donut shop, and ideas for easy-yet-effective decorations featuring Sprinkelina toppings is one of them.  He or she has both personal experience and endless information and programs from BakeMark

Always remember:  BakeMark is here to help! 

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CELEBRATE MOM WITH DELICIOUS BAKED GOODS

by Ryan McCoy

CELEBRATE MOM WITH DELICIOUS BAKED GOODS

Extend Your Product Line for the Best Mother’s Day Ever

Everyone loves their Mom, and everyone loves to shower her with special attention on Mother’s Day.  Gifts, flowers, and parties are all common, but sweet baked goods provide a special, sensory avenue directly to her heart.  Smart bakers will use Mother’s Day as an excellent opportunity to provide wonderful, thoughtful baked goods to celebrate Mom.  Use the holiday as a springboard to the “next level” of product excellence – that is – offer a full range of desserts and baked goods for this year’s Mother’s Day celebrations.

EASY-TO-USE TRADITIONAL MIXES FOR INNOVATIVE RESULTS

any holiday bake – including Mother’s Day.  Decorated cakes?  Westco Extra Rich Cake Mixes (Yellow, Devil’s Food, White) and Westco Creme Cake Mixes (11 varieties) provide you the perfect foundation you can ice and decorate to create beautiful masterpieces.  These mixes deliver rich, balanced flavor; light and moist texture; and the great volume performance you expect for your cakes.  We give you the base.  You provide your special, personalized touches and decorations. 

But why limit yourself to Mother’s Day cakes?  Why not think about using Westco Donut Mixes to create original Mother’s Day treats for breakfast or snacks.  BakeMark offers a wide variety of donut mixes, so you can easily add variety and value to your display case.  Add your own creativity to decorating and display, and you have short-term and long-term winners.  And while you’re at it, why not offer Mother’s Day Brownies, too?  Westco Brownie Mixes offer a range from fudgy to cake-like, and all can be decorated and displayed as a delicious treat for Mom on her special day.  They’re so easy to make and display, you should actually consider adding them to your daily product line.  Simple.  Delicious.  Profitable.  Brownies.

“OUTSIDE THE BOX” THINKING FROM MIXES

Use this Mother’s Day as a great way to test product line extensions.  With Westco Cake, Donut, and Brownie Mixes from BakeMark, it’s easy to create products to test market using the holiday as a point of focus.

Mother's Day

Talk to your BakeMark Sales Representative about logical line extensions for your shop or bakery.  He or she will have valuable insight into products that can help you add sales and profit margin. 

By the way, if you’re a mother … “Happy Mother’s Day!”

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Sharing the Love with Administrative Professionals!

by Ryan McCoy

Did you know that April 27th is Administrative Professionals Day? That’s right. But what exactly is that all about? The National Day Calendar website explains it as the day to celebrate the assistants, clerks, receptionists, hosts/hostesses and any office staff that help make our businesses run as smoothly as they do. They are often the unsung heroes who help manage the day-to-day activities, and they definitely deserve a day of appreciation!

Everyone Enjoys a Sweet Treat.

Did you know that Administrative Professionals also love sweet treats? That’s a no brainer because everyone loves sweet treats! When it comes to what sweet treats your bakery has to offer, it’s the time to think about treats that are sharable and give customers a delicious experience that will keep them smiling all day. Donuts and brownies come to mind, as they are office favorites and are perfect snacks at any time of day. You might also think about a decadent Chocolate Cake, depending on the office setting. The great news is that BakeMark has you covered! BakeMark bakery mixes are top-quality and deliver the flavor your customers will love and the convenience you’ll appreciate – helping you be the go-to bakery for local businesses and offices.

Seeking All Sweet Tooths!

As we come upon Administrative Professionals Day, how connected are you with your local businesses and office buildings? Chances are, you’ve got a few potential new customers nearby. They may not know that your sweet treats are the best in town. Take the time to prepare sample packages (with business cards) of your best items and deliver them to the nearby offices, reminding them that Administrative Professionals Day is right around the corner. You’ll definitely see a lot of smiles and hopefully some new customers stop by now that they know your treats are the perfect way to celebrate Administrative Professionals Day. You’ll probably see them coming in for more treats beyond Administrative Professionals Day, which gives you another reason to celebrate!

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Every Pi(e) Has its Day

by Ryan McCoy
pi day

Every Pi(e) Has its Day

Even through Pi Day is here, you can still be ready for this most delicious of “holidays” with the help of BakeMark! Is pie crust not your strong suit? Don’t worry, we’ve got you covered! Our Snot Block Crust Base makes it so easy to make pies that you’ll find yourself wishing every day was Pi(e) Day!

The amazingly innovative product will help you make flaky, delicious pie crusts that keep your customers wanting more and more of you pie options, and since it’s so easy to use, you’ll be whipping up pies in no time to help satisfy those cravings your customers have developed for your bakery’s pies!

More Than Crust

While everyone knows that the basis for a great pie is the crust (and everyone also knows that Snot Block is the easiest way to a delicious crust!), BakeMark’s offerings don’t stop there. We offer delectable fruit and non-fruit fillings to help make your pie baking even easier! Looking for something to set yourself apart form the competition? We even have tropical fruit fillings that you can mix and match with more traditional options to create brand new flavor profiles that’ll put your bakery on the map!

Of course, BakeMark also offers Westco and Best Brands fruit fillings for the more traditional customers including various apple and berry-based fillings. Try your hand at something more creative using non-fruit fillings like Bavarian Cream, Cheese fillings, and even Dulce de Leche fillings and toppings. BakeMark has the options…you provide the creativity!

Start Marking Every Day Pi(e) Day!

Now that you know all the great offerings BakeMark has to offer for pie making, what are you waiting for? Start making every day Pie Day and don’t wait for March 14th to come around every year. Your customers will thank you for it – we promise!

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