Summer is full of hidden opportunities for sales and profits that you can’t see on the calendar. Except for Flag Day (June 14), Father’s Day (June 19), and Independence Day (July 4), there are no “automatic” annual Summer holidays, like Halloween, Thanksgiving, and Christmas. Do not fear! Summer is a time when the demand for sweets is at its highest. You need to be at-the-ready and creative with high quality, refreshing baked goods throughout the season. Summer is the time for social events and gatherings – as well as countless graduations. So every day has the potential to be a big day!
Count on BakeMark for Quality and Variety
When thinking of Summer and vacations, almost everyone thinks about carefree relaxing by the pool or beach, cool tropical drinks, and plenty of sunshine. With Trigal Dorado tropical fillings, you’re never very far away from the daydream of cool tropical breezes. Think of delicious Mango Filling, Pineapple Filling, and Guava Filling, and you’re on Summer vacation! Create filled donuts and bars. Scrumptious Danishes and tarts. Even pies and cakes created with fruits of the tropics! Delicious and memorable. For you as a bakery professional, Summer is the perfect time to rollout these taste treats for your customers.
Mauisada – The Name Screams “Hawaiian Sweet Treat”
Are your customers looking for the fun, enjoyable experience of Hawaii? Try adding Mauisadas to your display case! This traditional sweet treat delivers a rich texture and a sweet, flavorful experience – and – should be priced as a premium product! Available in 25 lb. bags, it’s easy to create a “tropics only” zone in your display case. These unique creations are perfect for filling with Trigal Dorado tropical fillings and are the next best thing to being in Hawaii. Ask your BakeMark Sales Representative for a “Mauisada Merchandise Display Kit” that helps your display case complete the daydream of being in Hawaii – if only for as long as it takes to devour this delicious treat.
Your Secret Summertime Weapon – Guaranteed
The next time you look at a calendar, picture Summer as one giant bakery opportunity made up of ninety individual days. Yes. It’s important to be smart for Flag Day, Father’s Day, and Independence Day. But it’s also smart to look at every Summer day as a special day for sweet baked goods. And how do you maximize your sale opportunities, creative display ideas, and in-store marketing? Just think about your BakeMark Sales Representative! He or she has experienced many seasons and can point you in the right direction – this Summer season and EVERY season.
The old saying goes that the way to a man’s hear is through his stomach, so what better way for your bakery to promote the upcoming Father’s Day holiday than to have plenty of goodies on hand?
Lots of Options: Father’s like them All!
Mother’s Day arguably gets a lot more attention when it comes to the two parental holidays, but that doesn’t mean that Father’s Day and dear old dad shouldn’t get some attention too! After all, with the world as busy as it is, we likely don’t take the time to recognize either parent on a regular enough basis.
In the bakery world, there are plenty of options for you to explore for Father’s Day, and BakeMark can help you make them a reality. Maybe your customer’s dads are chocolate lovers – no problem, because BakeMark can help you create delicious brownies for Father’s Day with some great brownie mixes and recipes! We can even help you decorate them up just right for any dad, no matter what they are into, with our many icing and fudge options, not to mention our decorative sprinkles!
If not chocolate, maybe dad’s favorite is donuts, and of course, BakeMark is here to that too! BakeMark is well known for our donut mixes, so we can help you crate the most delicious special treats just for dad this Father’s Day.
Choose What Works
Just like bakeries, no two dads are quite the same, but with BakeMark’s help, you can offer treats that just about any dad will love! Brownies and donuts are just the start of what dads might wan this Father’s Day, but it’s certainly not all that BakeMark can help you create. Let us help you whip up a whole lot of love for the dads in your customer’s lives with year with all the options that are a perfect fir for you. Contact your BakeMark rep today to get ready for Father’s Day!
Add Color, Variety, Sales, and Profits to Your Display Case
This year, adding incremental profit margins to your display case is as easy as adding Sprinkelina Summer Toppings to your everyday product lineup. Really! BakeMark has created a complete line of sprinkles, nonpareil, sequins, confetti, and glitter to help you increase the profitability of your display case. Simple labor. Beautiful, themed colors. And inexpensive ingredients will turn your simple products into value-added premium dessert and holiday items.
Fourth of July
Of course, Independence Day (4th of July) is the big holiday of the summer. To help you prepare products that your customers will celebrate, Sprinkelina brings you:
Patriotic Sprinkle mix
American Flag Sprinkle Blend
Patriotic Nonpareils Mix
Patriotic Star Shape Mix
Strawberry Pink Glitter Glaze
Blueberry Blue Glitter Glaze
Even More Summer Fun
Summer is full of festive opportunities for themed baked goods. Sprinkelina is here to help you make the most of summertime activities – not to mention creative birthday celebrations, day hikes, family picnics, business meetings, or fundraisers!
• How about an “Under The Sea” display featuring Mermaid Premium Sprinkle Blend? Decorate cake donuts, cupcakes, and layer cakes to create sea-oriented beautiful bakery creations and themed display case?
• “Magical Mystical Display” using Sprinkelina Unicorn Premium Sprinkle Blend to decorate even the simplest iced baked goods turning them into fun-filled, fantasy display.
• Use Carnival Sprinkle Mix, Pastel Sequin Shapes Mix, and Pastel Confetti Shapes Mix as a permanent alternative to fill your display case with color and festivity. Turn simple baked goods into special, premium desserts!
Even More Sprinkelina Tips?
Of course, your BakeMark Sales Representative is always a valuable resource for anything to do with your bakery or donut shop, and ideas for easy-yet-effective decorations featuring Sprinkelina toppings is one of them. He or she has both personal experience and endless information and programs from BakeMark
Extend Your Product Line for the Best Mother’s Day Ever
Everyone loves their Mom, and everyone loves to shower her with special attention on Mother’s Day. Gifts, flowers, and parties are all common, but sweet baked goods provide a special, sensory avenue directly to her heart. Smart bakers will use Mother’s Day as an excellent opportunity to provide wonderful, thoughtful baked goods to celebrate Mom. Use the holiday as a springboard to the “next level” of product excellence – that is – offer a full range of desserts and baked goods for this year’s Mother’s Day celebrations.
EASY-TO-USE TRADITIONAL MIXES FOR INNOVATIVE RESULTS
any holiday bake – including Mother’s Day. Decorated cakes? Westco Extra Rich Cake Mixes (Yellow, Devil’s Food, White) andWestco Creme Cake Mixes (11 varieties) provide you the perfect foundation you can ice and decorate to create beautiful masterpieces. These mixes deliver rich, balanced flavor; light and moist texture; and the great volume performance you expect for your cakes. We give you the base. You provide your special, personalized touches and decorations.
But why limit yourself to Mother’s Day cakes? Why not think about using Westco Donut Mixes to create original Mother’s Day treats for breakfast or snacks. BakeMark offers a wide variety of donut mixes, so you can easily add variety and value to your display case. Add your own creativity to decorating and display, and you have short-term and long-term winners. And while you’re at it, why not offer Mother’s Day Brownies, too? Westco Brownie Mixes offer a range from fudgy to cake-like, and all can be decorated and displayed as a delicious treat for Mom on her special day. They’re so easy to make and display, you should actually consider adding them to your daily product line. Simple. Delicious. Profitable. Brownies.
“OUTSIDE THE BOX” THINKING FROM MIXES
Use this Mother’s Day as a great way to test product line extensions. With Westco Cake, Donut, and Brownie Mixes from BakeMark, it’s easy to create products to test market using the holiday as a point of focus.
Talk to your BakeMark Sales Representative about logical line extensions for your shop or bakery. He or she will have valuable insight into products that can help you add sales and profit margin.
By the way, if you’re a mother … “Happy Mother’s Day!”
Did you know that April 27th is Administrative Professionals Day? That’s right. But what exactly is that all about? The National Day Calendar website explains it as the day to celebrate the assistants, clerks, receptionists, hosts/hostesses and any office staff that help make our businesses run as smoothly as they do. They are often the unsung heroes who help manage the day-to-day activities, and they definitely deserve a day of appreciation!
Everyone Enjoys a Sweet Treat.
Did you know that Administrative Professionals also love sweet treats? That’s a no brainer because everyone loves sweet treats! When it comes to what sweet treats your bakery has to offer, it’s the time to think about treats that are sharable and give customers a delicious experience that will keep them smiling all day. Donuts and brownies come to mind, as they are office favorites and are perfect snacks at any time of day. You might also think about a decadent Chocolate Cake, depending on the office setting. The great news is that BakeMark has you covered! BakeMark bakery mixes are top-quality and deliver the flavor your customers will love and the convenience you’ll appreciate – helping you be the go-to bakery for local businesses and offices.
Seeking All Sweet Tooths!
As we come upon Administrative Professionals Day, how connected are you with your local businesses and office buildings? Chances are, you’ve got a few potential new customers nearby. They may not know that your sweet treats are the best in town. Take the time to prepare sample packages (with business cards) of your best items and deliver them to the nearby offices, reminding them that Administrative Professionals Day is right around the corner. You’ll definitely see a lot of smiles and hopefully some new customers stop by now that they know your treats are the perfect way to celebrate Administrative Professionals Day. You’ll probably see them coming in for more treats beyond Administrative Professionals Day, which gives you another reason to celebrate!
International Waffle Day is quickly approaching. You’re going to want to get your bakery ready for this most fabulous of breakfast-themed holidays. The good news is – BakeMark can help you do it and be ready in plenty of time!
Start the Day Right with BakeMark
Your customers can start the day off right with delicious waffles made from our Westco Buttermilk Pancake & Waffle Mix. This mix is so easy to use. You’ll be pleasantly surprised with how quickly you can produce batch after batch of waffles for your hungry customers. Making waffles from scratch can be incredibly time-consuming. BakeMark’s high quality mix will simplify your busy mornings, allowing you to offer even more options for breakfast and beyond.
Waffles are for More than Breakfast
Of course, waffles offer versatility way beyond breakfast, spanning to lunch, dinner, and even dessert! Keep making those waffles once breakfast is over! Start serving them for lunch and you’re now known for your Chicken and Waffles. You can keep it going and even serve that for dinner as well – but don’t stop there! Waffles can easily be transformed into a dessert food too, simply add some ice cream on top and create a waffle sundae and you’ll have a winner with customers of all ages! BakeMark can even help you go further than that with a little flavor and some creative thinking.
A Waffle with Flavor – and Personality!
BakeMark can help you level up your waffle game simply by using the Westco Fruit-O Concentrates to flavor your waffles – again for breakfast and beyond! Fruit-O is available in banana, blueberry, cherry, cranberry, lemon, orange, pineapple, and strawberry flavors – so that gives you at least eight more options to choose from when crafting your waffle menu. Imagine creating cranberry waffles at Christmas or strawberry waffles in the summer – these will be options that many other shops will not be offering, setting you apart from the competition.
Celebrate Waffle Day
Just because International Waffle Day only comes around once a year doesn’t mean it can’t be celebrated all year long! With these great options available from BakeMark, you’ll be able to do just that – so reach out to your BakeMark rep today!
Even through Pi Day is here, you can still be ready for this most delicious of “holidays” with the help of BakeMark! Is pie crust not your strong suit? Don’t worry, we’ve got you covered! Our Snot Block Crust Base makes it so easy to make pies that you’ll find yourself wishing every day was Pi(e) Day!
The amazingly innovative product will help you make flaky, delicious pie crusts that keep your customers wanting more and more of you pie options, and since it’s so easy to use, you’ll be whipping up pies in no time to help satisfy those cravings your customers have developed for your bakery’s pies!
More Than Crust
While everyone knows that the basis for a great pie is the crust (and everyone also knows that Snot Block is the easiest way to a delicious crust!), BakeMark’s offerings don’t stop there. We offer delectable fruit and non-fruit fillings to help make your pie baking even easier! Looking for something to set yourself apart form the competition? We even have tropical fruit fillings that you can mix and match with more traditional options to create brand new flavor profiles that’ll put your bakery on the map!
Of course, BakeMark also offers Westco and Best Brands fruit fillings for the more traditional customers including various apple and berry-based fillings. Try your hand at something more creative using non-fruit fillings like Bavarian Cream, Cheese fillings, and even Dulce de Leche fillings and toppings. BakeMark has the options…you provide the creativity!
Start Marking Every Day Pi(e) Day!
Now that you know all the great offerings BakeMark has to offer for pie making, what are you waiting for? Start making every day Pie Day and don’t wait for March 14th to come around every year. Your customers will thank you for it – we promise!
You may have heard this question a time or two if you’re a woman in the bakery space. While Betty herself was actually a fictional character developed by General Mills in 1921, the name and face are synonymous with baking and of course her famous cookbooks.
While Betty Crocker is basically a household name, there are plenty of other famous female bakers on the scene even still today that show that the culinary world is not necessarily a man’s world after all.
Women Leading the Way: Martha Stewart
Yet another highly recognizable name in the world of cooking and baking is Martha Stewart. Martha is still well known as an excellent baker, even as her brand morphs. From simple to fancy, Martha has mastered it all over the years. Her website even features its own baking section and touts everything from kid-friendly recipes to fancy chiffon cakes.
Her website even takes it one step further. It explains more about the science behind baking and why certain steps are necessary to achieve a delicious end product! Martha could certainly be deemed a modern-day Betty Crocker.
Top Women in Baking Chef Gale Gand
If you’re in the Chicago area and are in need of an amazing pastry chef, look no further than Gale Gand! Gale has been recognized as a nationally acclaimed pastry chef and earned accolades as Outstanding Pastry Chef of the Year by Bon Appetit Magazine. She’s also been inducted into the Chicago Chefs Hall of Fame.
Even though she is an outstanding pastry chef, her resume goes far beyond that as she is also a restauranteur, cookbook author, and even produces her own root beer. She’s also hosted numerous nationally televised cooking shows and teaches cooking classes (source: www.galegand.com).
Many more…Maybe the next one is you?
Obviously, there are so many other women in baking out there. These are just two of so many that are out there in the world today. The next famous female baker is out there already doing her thing – is it you?
The Easter bunny will soon be hopping down the bunny trail, and you’re going to want to have your bakery primed and ready for his arrival! The good news is that BakeMark can help you get there with consistent products that will delight your customers with delicious Easter treats.
Consistency Matters, No Matter the Season
Your customers are looking for the most consistent, delicious baked goods no matter what season of the year it is. BakeMark is widely known for providing bakeries with products that ensure that each and every customer will be indulging in the same high-quality product, regardless if they are buying it on Good Friday or Christmas Eve.
Easter Cakes Bring it to the Table
Easter is filled with all kinds of treats and goodies, from chocolate rabbits to egg-shaped treats. But if you really want to help your customers bring it home this Easter season, cakes are the place to be! BakeMark’s hi-ratio cake and creme cake mixes are perfectly consistent and equally delicious. Not only that, they come in a variety of amazing flavors that will help you celebrate the season, AND they are customizable to whatever you or your customers are looking for!
If you’re looking for something more traditional for the Easter holiday, the Westco Extra Rich White Cake Mix is a perfect choice for your needs. The Westco Extra Rich Devils Food and Yellow Cake Mixes are also great choices for amazing flavor on your Easter dinner table. Easter wouldn’t quite be complete without carrots though, and we have you covered there too! The Westco Complete Carrot Cake Mix is a perfect option for anyone looking for a deliciously Easter-themed option.
What BakeMark brings to your holiday table doesn’t stop there. Our Sprinkelina Spring Sprinkle Mix is a fun and easy way to jazz up some simple brownies or blondies in a festive way. Maybe you’re looking for something a little more extravagant and you’d like to make some bird’s nest cupcakes for the holiday – that’s where our cake mixes come into play, then add some Spring Sprinkle Mix to make it even more festive!
No matter how you look at it, this Easter is going to be even more fun and delicious – if you contact your BakeMark rep about all these great options, that is! Get in touch today so we can help you make this the best Easter ever!
The Pandemic Has Made it More Important Now Than Ever!
A huge challenge facing every business in the wake of the Covid-19 pandemic is staffing. Bakeries and donut shops of every size and description are no exception. It’s so important to have bakers and salesclerks who know what they are doing. Understand the baking process and your products and how to sell them to your customers, and keep your operation running smoothly It takes time to teach and develop those skills and attitudes. It’s critical that you continually build from within – both as individuals and as a team.
Your Bakery Team – Build Up Checklist
Compensation – Only you know what you can afford to pay bakers and salesclerks based on your operational income and expenses. Keep in mind that compensation is ALWAYS on the mind of your staff. Stay current on market standards, and create a pay structure that is fair and competitive to keep your employees happy.
Communication – Nurture an environment where your bakers and salesclerks can come to you with ideas, questions, and concerns. They are on the front line with customers, so their feedback to you can be invaluable. Even something as simple as moving colorfully iced cake donuts closer to kids’ eye-level can help. Pay attention, and make sure they know you’re paying attention. They’ll keep the ideas coming!
Feedback – Continually let your staff know how they are doing, and give them encouragement whenever possible. Tell them you appreciate their efforts. Also, indicate areas needing improvement to help them do their jobs better and avoid misunderstandings. Nothing is worse than surprises when it comes to performance evaluations.
Team Building – Plan regular meetings to discuss your bakery. Getting salesclerks and bakers on the same page and feeling like their contributions are important increases the strength of their loyalty to you and your operation. Make sure they are part of new product introductions, like Snot Block and Mauisada Donut Mix, so they can effectively communicate and upsell to your customers. It’s always fun to be on a winning team!
Achievement Recognition – Acknowledge individual accomplishments – a work anniversary, a multi-dozen order to a local school, a birthday, a new way to stack coffee lids, etc. Everyone loves to know their efforts are recognized and appreciated.
BakeMark is Here for You. The Bakers!
Your BakeMark Sales Representative can give you more ideas and suggestions about team-building, as well as general industry knowledge, like wages, hours, pricing, product trends, and new production techniques. He or she has the knowledge and experience required to help you with employee relations. It has always been a key element to every successful business, but the stress and strain of the pandemic has amplified its importance to every bakery and donut shop. Let the strength and background of BakeMark work for you.