The greenest and luckiest time of the year is upon us! St. Patrick’s Day is a special time where we can all come together and celebrate everything GREEN! You have a unique opportunity to bring the joy of this holiday to your customers with delicious baked goods.
Whether you’re serving up rainbow donuts or just dying everything green, there are a few things you can do to make sure your business is ready for St. Patrick’s Day. From stocking up on Sprinkelina St. Patrick’s Day Sprinkle Mix to creating special promotions, here is how you can prepare. Here is your Bakery Guide to St Patrick’s Days to make that extra “green”
A GUIDE TO HELP YOU PLAN AHEAD
The first step to making sure your bakery shines on St. Patrick’s Day is to plan ahead. Before the holiday even arrives, you should have a clear idea of the types of goods you want to offer, how much of each item to make, and what decorations you want to incorporate. For example, if you’re planning to make these rainbow cupcakes, make sure you have enough Extra Rich White Cake Mix. You should also plan for any additional decorations or displays you want to put up. This could include adding festive signs advertising your special St. Patrick’s Day treats. You could also hang up colorful banners decorated with shamrocks and pots of gold. Whatever decorations you choose, be sure to plan ahead and have everything ready to go before the holiday arrives.
GET YOUR GREEN ON
The second way to make sure your bakery is ready for St. Patrick’s Day is to get your green on! Since green is the main color of the holiday, you should make sure to incorporate it into your decorations and products. With just a little bit of creativity, you can give your goods a splash of Irish spirit. For example, you could mix a little green food coloring into Westco’s Sup-R-Fluffy Vanilla Buttercreme Icing to make your cupcakes stand out. You can also add a little green to your decorations as well. Create a special St. Patrick’s Day display in your window with green streamers and shamrock decorations. You can even use a few pots of gold or rainbows to add a little extra festivity. Whichever decorations you choose, make sure that you’re emphasizing the color green to get your customers in the St. Patrick’s Day spirit.
EMBRACE THE IRISH SPIRIT
The third way to make sure your bakery is ready for St. Patrick’s Day is to embrace the Irish spirit! To really get into the holiday spirit, you should offer fun activities to your customers. This could include hosting a 24-hour “St. Patrick’s Day Baking Marathon” or “Irish-inspired decorations” contests. You can also offer a few fun promotions, such as “Buy one, get one free” or “double Irish points” for customers who purchase your St. Patrick’s Day goods. You can also encourage your customers to celebrate with you by hosting a special event in your bakery. This could be a live Irish band playing traditional tunes, a dance competition, or a green costume contest. This is a great way to get your customers involved in the holiday and make your bakery stand out in the local community.
GO ABOVE & BEYOND
The fourth and final way to make sure your bakery is ready for St. Patrick’s Day is to go above and beyond. One of the best ways to do this is to offer unique goods that your customers won’t find anywhere else. Take the extra time this holiday and create these Good Luck Donuts and even charge a premium for them. A unique special LTO is always a great way to make a little more “green” on this holiday. These unique items will make your bakery stand out from the competition and encourage customers to come in and try something new.
BAKEMARK SALES REPS ARE HERE FOR YOU
With a little bit of preparation, you can make sure your bakery is ready for St. Patrick’s Day! From getting your green on and embracing the Irish spirit, to going above and beyond with unique items and special promotions, there are many things you can do to make your bakery stand out. With careful planning and a little bit of creativity, you can make sure your bakery is the one to beat this St. Patrick’s Day! Your BakeMark Sales Rep is your partner in growing your business, let them help you along with this Bakery Guide to St Patrick’s Days.
Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.
Sr. Director of Marketing