Of course, Valentine’s Day is February 14 this year as it is every year. But there’s a hidden holiday that’s an excellent opportunity for extra traffic and bonus sales. That’s right … it’s MARDI GRAS time! Woohoo! King Cakes and Beignets are the traditional pastry favorites of Mardi Gras, and you can recreate all the color, flavor, and excitement in your shop for bonus sales and profits!
INTRODUCING THE MAJESTIC MARDI GRAS KING CAKE
The King Cake tradition began in 1870 in New Orleans and starts a time of celebration that begins the 6th day of January and continues until Ash Wednesday. The King Cake symbolizes a unity of faiths that crosses many beliefs. The rich colors are identified with: Purple for Justice, Green for Faith, and Gold for Power. A small plastic toy baby is baked into the cake, and tradition holds that whoever finds the baby will receive good luck. That person is also responsible for bringing a King Cake to next year’s Mardi Gras party!
INTRODUCING THE BEIGNET
Another New Orleans-style taste treat – The Beignet! Sweet, square, and without holes, these French-style donuts are a delicious tradition of Mardi Gras. Beignets are fried to a golden color and sprinkled with powdered sugar. Yummm! Serve your beignets warm and that creates a great upsell suggestive selling opportunity for your salesclerks. It all adds up to great extra sales and profits for you!
MARDI GRAS HELP? BAKEMARK HAS YOU COVERED
Your BakeMark Sales Representative has all the tools to help you create traditional, colorful, and delicious King Cakes and Beignets – recipes, procedures, and displays. Of course, high quality Westco products (Pride of Denmark Danish Mix, Lemon Kist Filling, Vanilla Dipping Icing, and Bu-Van) are all part of this tremendous bonus sales and profits opportunity. Make Mardi Gras one of your shop’s holiday tradition!
Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.
Sr. Director of Marketing