MID-YEAR “THIS ‘N THAT”
Where We’ve Been. Where We Are. What’s Next?
YIKES! What a year! There’s no denying that 2020 will go down in the history books as one of the wildest rides in baking history. So, here’s a brief recap at the mid-point (can you believe it?) of the year:
BAKERS TO THE RESCUE
Early this year, our entire baking industry was thrust onto the front line of the battle against the Covid-19 pandemic. The industry was and still is perfectly positioned to help Americans cope with our nation’s crisis. Therefore, through it all, we’ve continued to bake the affordable, delicious, “feel good” products that help people enjoy life, if even for the time it takes to savor a snack or dessert. Well done, store managers, bakers and salesclerks! Let’s keep it up as long as necessary and hope that an end to the crisis is near!
Life goes on in spite of the pandemic. There are tremendous opportunities to create, expand, and polish our profession. For example, the recent product rollout of the Mauisada Mix provides a wonderful opportunity to upgrade your product offering. Embracing this sweet and/or savory product and the romance of the Hawaiian Islands can bring a brief respite from the worries of the day is welcomed.
CALENDAR COUNTDOWN – PLANNING FOR THE HOLIDAY BAKING SEASON
It’s never to early to start planning for the holiday baking season of 2020. Sprinkelina sprinkles, pearls, glazes, and piping gels. Westco flavors, filings, colors, and mixes. Trigal Dorado authentic ingredients. BakeSense quality core ingredients. And the design of your store’s display case and store decorations. So much to plan. So little time. BakeMark has holiday recipes you are looking for! Look what’s just around the corner:
- Dia de los Muertos– October 31 – November 2
- Halloween – October 31
- Thanksgiving – November 26
- Christmas – December 25
- New Year’s Eve – December 31
- Rosca de Reyes – January 6
EVER DEPENDABLE – YOUR BAKEMARK SALES REPRESENTATIVE
Past. Present. Future. Your BakeMark Sales Representative has the knowledge and experience to personally help you with every bakery details from product trends to technical production issues to color choices and display case designs. They can help guide your planning for the holiday baking season. He or she is the best of the best and a valuable member of your team!
Always remember: BakeMark is here to help.
Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.
Sr. Director of Marketing