IT’S BAKERY WEATHER!!!
You and our entire baking industry are perfectly positioned to help Americans mentally cope with our nation’s current pandemic crisis. Let’s face it: we make “feel good” products that help people enjoy life, if even it’s only for as long as it takes to eat a snack or dessert. Who doesn’t love a donut, cupcake, cookie, bagel, or cinnamon roll when the weather turns grey or the economy sours? Our products are inexpensive, delicious, filling, and endorphin-producing. Did we mention feel good?
The time is right to be proud of our great baking industry. Be sure your entire staff maintains the same positive attitude and cheery demeanor that brings a ray of hope to your customers. We’re on the front line of the battle against the endemic, and the positive attitude we display will make a difference in the lives of each other and our customers.
SUGGESTIVE SELLING A KEY
Because of the nation’s current “stay at home” mandate, your customer count could be reduced. Even your best, most-loyal customers may be huddled in their bedrooms out of the fear of contagion. It’s more important now than ever to maximize each sale to every customer who does venture into your store and create the largest sale (and profit) possible.
Ask your salesclerks to try at least one of these suggestive selling ideas to “upsell” every transaction in your bakery:
- Would you like to buy a dozen donuts today so you’ll have plenty for the rest of the week?
- We have warm cinnamon rolls this morning. Would you like to try one?
- Will your beverage be a large?
- Would you add a dozen donut holes for the kids?
It’s a proud time to be in the baking industry supporting the health and well-being of our customers during this crisis. Stay safe, and let’s get through this together. Always remember: BakeMark is here to help.
Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.
Sr. Director of Marketing