Holiday Baked Goods – Is Your Bakery Ready?
As the holiday season approaches, many bakeries are gearing up to capitalize on the increased demand for holiday themed baked goods. There are several best practices that bakeries can implement in order to increase sales during this busy time of year.
Tip #1: Offer a variety of holiday-themed baked goods
One way for bakeries to stand out during the season is to offer a selection of holiday-themed baked goods. This could include gingerbread cookies, peppermint bark, yule logs, and other treats that are associated with the holiday season. By offering these items, bakeries can appeal to customers who are looking for something special to enjoy during the holidays.
Tip #2: Create holiday gift bundles and gift cards
Another way for bakeries to promote and sell their treats during the holiday season is to create holiday gift bundles and gift cards. These can make great gifts for friends, family, and coworkers, and can help to introduce new customers to the bakery’s products. For example, a holiday gift bundle could include a selection of cookies, a loaf of bread, and a jar of jam. Even better, offer gift cards in bundles to bring back repeat customers after the holidays.
Tip #3: Use social media to promote special offers and deals
In today’s digital age, social media is a powerful tool for promoting businesses and their products. Bakeries can use social media to announce special offers and deals, such as discounts on holiday-themed baked goods or free delivery for orders over a certain amount. By regularly posting updates on social media, bakeries can keep their customers informed and generate excitement around their products.
As the holiday approaches, keep BakeMark in mind for all your fall baking needs – we can absolutely supply you with everything you need to make this fall the best one yet! Reach out to your BakeMark rep today to start planning.
Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.
Director of Marketing