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What Sucessful Bakeries and Donut Shops Can Learn From NASA and Space-X

America’s recent manned space flight might have flown under your radar because the pandemic and current events completely dominate the media these days.  While our attention was diverted, NASA – in conjunction with SpaceX – sent two American astronauts to the International Space Station to return last week after a two-month adventure in space.  Both the liftoff and splashdown were “edge-of-the seat” thrilling positive successes for our country.  If you missed it, here’s a link to see the lift-off (3 minutes – thrilling):

Source: Global News

The objectives of space flight and bakeries is exactly the same:  to set a goal; to develop a plan and procedures to achieve the goal; and then to JUST DO IT.  In between, there are all kinds of obstacles which must be overcome.  Regarding space travel, a newer, sleeker, more efficient capsule and advanced computer systems and telemetry was developed to get to the Space Station and back.  In the case of a bakery, your entire operation and display case should reflect the same thoughtful long-term planning and care.  Step back from the day-to-day baking operation for an afternoon.  Think about where you’d like your shop to be.  And then do it!


Currently, the pandemic and everything that comes with it seems to be standing between you and the “Bakery Space Station.”  So, take this opportunity to design new programs to get through it.  Push to make your product offering better.  Enhance your store’s appearance.  Clean like you’ve never cleaned before.  Take advantage of BakeMark’s free posters and state-of-the-art marketing programs.  Remember to feature “on-trend” products – like Mauisada – to upgrade your display case.  Therefore, lean on your BakeMark Sales Representative to help guide you to your sales and profit goals.  If America can achieve our goals in the middle of the pandemic, so can you! 


Here’s the exciting splashdown conclusion of America’s space launch just last week (7 minutes – thrilling): 

Source: Video From Space

Your BakeMark Sales Representative has the knowledge and experience to personally help you with every bakery detail from product trends to technical production issues to color choices and display case designs.  He or she is the best of the best and a valuable member of your team!  Always remember:  BakeMark is here to help.


To make 2020 a year to remember, put extra fuel in your rocket ship.  Sprinkelina sprinkles, pearls, glazes, and piping gels.  Westco flavors, filings, colors, and mixes.  Trigal Dorado authentic ingredients.  BakeSense quality core ingredients.  And the design of your store’s display case and store decorations.  Here are some landmarks along your journey: 

  • Dia de los Muretos – October 31 – November 2  
  • Halloween – October 31
  • Thanksgiving – November 26
  • Christmas – December 25
  • New Year’s Eve – December 31
  • Rosca de Reyes – January 6 

About BakeMark

Based in Pico Rivera, CA, BakeMark is the recognized market leader in the baking industry, as a manufacturer and distributor of bakery ingredients, products and supplies. BakeMark serves North America and customers internationally across all industry channels with its comprehensive product portfolio, including bakery mixes, fillings, icings, glazes, commodities, frozen products and bakery supplies. BakeMark is the exclusive distributor of some of the industry’s top brands, including Westco, BakeSense, Best Brands, Multifoods, BakeQwik, Trigal Dorado, C’est Vivant and Sprinkelina, operating through 6 manufacturing plants and over 33 distribution centers located across North America. Please visit www.bakemark.com for more information.

Media Contact

Carol Villegas
Sr. Director of Marketing
(562) 222-6380