What is America’s favorite holiday that doesn’t include “Ho. Ho. Ho.”? You guessed it – it’s National Donut Day. Yay! Donut stores. Retail bakeries. In-store bakeries. Panaderias. Any location selling donuts has an opportunity for extra sales, profits, and fun!
Here are important action items for this year’s National Donut Day:
ACTION ITEM: Circle June 2 on your calendar with a big red marker. National Donut Day falls very early in June this year, so be sure the last week of May is also clearly marked for our donut holiday preparation!
ACTION ITEM: Be ready by ordering sufficient supplies NOW. There will be extra media attention for this big day, so make sure you stock up on all your basic supplies in advance: mixes, icings and glazes, fillings, sprinkles, and paper goods. You may experience larger-than-normal bulk orders as offices, schools, agencies, and businesses all celebrate the holiday together – so – be ready!
ACTION ITEM: Put your marketing hat on, and get busy! BakeMark can help you decorate with in-store posters and package stickers. Take pictures of product, customers, and your store to post on social media using the hashtag #NationalDonutDay to generate local excitement. Encourage your customers to do the same and create exciting trends. Big trends equal big sales! The bigger the trend, the larger your sales can grow!
ACTION ITEM: Remember our military veterans. They have sacrificed so much for us all and while they deserve much more praise and celebration, we honor them on National Donut Day. Maybe you are thinking – what do veterans have to do with donuts? Great question! In 1938, the Salvation Army began honoring veterans and the relief efforts during WWI. The “Lassies” went into the battle zones to help care for the soldiers. The most requested snack? THE DONUT! Hence, National Donut Day was established to celebrate veterans, Lassies, and donuts.
ACTION ITEM: Utilize your BakeMark Sales Representative. He or she has experienced the highs and lows of National Donut Day and can help you plan, implement, and organize for increased customer count and product mix. Much better than a computer program, your Sales Rep can offer real-life suggestions for you and your store.
ACTION ITEM: Have fun. This is a day devoted to our profession and to our products. Enjoy!
