No Waffling Here!


No Waffling Here!

International Waffle Day is quickly approaching. You’re going to want to get your bakery ready for this most fabulous of breakfast-themed holidays. The good news is – BakeMark can help you do it and be ready in plenty of time!

Start the Day Right with BakeMark

Your customers can start the day off right with delicious waffles made from our Westco Buttermilk Pancake & Waffle Mix. This mix is so easy to use. You’ll be pleasantly surprised with how quickly you can produce batch after batch of waffles for your hungry customers. Making waffles from scratch can be incredibly time-consuming. BakeMark’s high quality mix will simplify your busy mornings, allowing you to offer even more options for breakfast and beyond.

Waffles are for More than Breakfast

Of course, waffles offer versatility way beyond breakfast, spanning to lunch, dinner, and even dessert! Keep making those waffles once breakfast is over! Start serving them for lunch and you’re now known for your Chicken and Waffles. You can keep it going and even serve that for dinner as well – but don’t stop there! Waffles can easily be transformed into a dessert food too, simply add some ice cream on top and create a waffle sundae and you’ll have a winner with customers of all ages! BakeMark can even help you go further than that with a little flavor and some creative thinking.

A Waffle with Flavor – and Personality!

BakeMark can help you level up your waffle game simply by using the Westco Fruit-O Concentrates to flavor your waffles – again for breakfast and beyond! Fruit-O is available in banana, blueberry, cherry, cranberry, lemon, orange, pineapple, and strawberry flavors – so that gives you at least eight more options to choose from when crafting your waffle menu. Imagine creating cranberry waffles at Christmas or strawberry waffles in the summer – these will be options that many other shops will not be offering, setting you apart from the competition.

Celebrate Waffle Day

Just because International Waffle Day only comes around once a year doesn’t mean it can’t be celebrated all year long! With these great options available from BakeMark, you’ll be able to do just that – so reach out to your BakeMark rep today!

Every Pi(e) Has its Day

pi day

Every Pi(e) Has its Day

Even through Pi Day is here, you can still be ready for this most delicious of “holidays” with the help of BakeMark! Is pie crust not your strong suit? Don’t worry, we’ve got you covered! Our Snot Block Crust Base makes it so easy to make pies that you’ll find yourself wishing every day was Pi(e) Day!

The amazingly innovative product will help you make flaky, delicious pie crusts that keep your customers wanting more and more of you pie options, and since it’s so easy to use, you’ll be whipping up pies in no time to help satisfy those cravings your customers have developed for your bakery’s pies!

More Than Crust

While everyone knows that the basis for a great pie is the crust (and everyone also knows that Snot Block is the easiest way to a delicious crust!), BakeMark’s offerings don’t stop there. We offer delectable fruit and non-fruit fillings to help make your pie baking even easier! Looking for something to set yourself apart form the competition? We even have tropical fruit fillings that you can mix and match with more traditional options to create brand new flavor profiles that’ll put your bakery on the map!

Of course, BakeMark also offers Westco and Best Brands fruit fillings for the more traditional customers including various apple and berry-based fillings. Try your hand at something more creative using non-fruit fillings like Bavarian Cream, Cheese fillings, and even Dulce de Leche fillings and toppings. BakeMark has the options…you provide the creativity!

Start Marking Every Day Pi(e) Day!

Now that you know all the great offerings BakeMark has to offer for pie making, what are you waiting for? Start making every day Pie Day and don’t wait for March 14th to come around every year. Your customers will thank you for it – we promise!

Rudimentary Baking Tips and Tricks

baking tips

Rudimentary Baking Tips and Tricks

Simple Handling Techniques you Probably Already know!

Experience is the best teacher in life, and it is definitely the best teacher in the bakery, as well.  What works? What doesn’t work? And … do you really have to experience everything to know every answer?  Here are some quick baking tips and tricks – some you may already know – but some you may not.  If you don’t, let the extensive experience of BakeMark work for you! 

Baking Tip #1: Soften your Chocolate Icing

If you need to soften chocolate icing in your icing pan for donuts, cakes, eclairs, or any baked good, pour warm coffee – as needed – into the icing and stir with the back of a metal spoon.  Experience shows that both the flavor and the rich brown color of the chocolate are actually enhanced by the addition of coffee with NO coffee taste or aftertaste.  Although warm water does soften icing, the chocolate flavor is weakened and the color fades. 

Baking Tip #2: Icing Maple Bars

Weirdly, it’s difficult to duplicate maple bar icing color from day to day, and the final finish sometimes looks dull and dark.  Experience shows that allowing the bar to cool thoroughly before icing is the answer to uniform color – every time!  Try frying the bars and putting them on the tray to cool.  After you fry off your next cut, go back and ice the maple bars.  Works every time!

Baking Tip #3: Pre-coat Inclusions

Making scratch blueberry muffins or chocolate chip cakes? Try applying a thin coat of flour to the fruit, candy, or nuts before adding them to your batter.  It’s a simple way to keep the inclusions from sinking to the bottom and the flavor evenly distributed.

Baking Tip #4: Solving Cloudy Glaze

If you experience teeny, tiny cracks that gives the appearance of cloudy glaze, we feel your pain.  In fact, our Westco Honey Pectin Glaze was invented as simple syrup to thin your glaze and provide the brilliant shine that helps sell product.  Ask your BakeMark Sales Representative to demonstrate how this product can help make your display case glow! 

Baking Tip #5: Strengthen Aged Bicarbonate Soda

Of course, you should replace your bicarbonate of soda every month for maximum strength.  However, if you’ve run past the “best by” date, experience shows that in a pinch adding just a bit more bicarbonate of soda helps prevent flat cookies until you can bring in fresh supplies. 

Your Trusted Partners at BakeMark

Beyond these simple baking tips, first-hand experience counts, count on your BakeMark Sales Representative.  Not only do they have real-world bakery experience, but they have the resource of BakeMark behind them.  In addition to idea exchanges with other sales reps, product technicians and a full quality assurance staff ensure that there are no unearthed problems with which you have to deal.  The BakeMark “family” (that means you) makes sure that all members share successful tips, tricks, and experience so we all succeed.   

Sprinkling the Spooky Season Around

Sprinkling the Spooky Season Around

Halloween is just around the corner, and with it comes an abundance of candy. This doesn’t mean it can’t also come with baked goods too!

Spooky Treats

Not all spooky treats are found in trick or treat bags. BakeMark can help you make treats that will have your customers screaming with delight. Your creativity will be flowing freely with all the amazing options at your fingertips, and before you know it, people will be lining up to “trick or treat” your deliciously spooky Halloween treats!

Sprinkles make it special

BakeMark’s line of special holiday Sprinkelina sprinkles will make you wonder why you ever went anywhere else for decorations. With countless colorful options, these sprinkles are bound to make your bakery the talk of the town. They’ll add a fun & festive pop to any of the baked goods you have to offer and will enhance spooky season for everyone who walks through the door of your shop!

You can choose from our our brand new Wizardly Blend for some added shapes and colors, our Spooky Mix to add some pop to your creations, and our Classic Halloween Mix of orange and black- the signature October 31st colors.

Fun & Festive

You already know that BakeMark offers you great products that help you give your customers the quality every-day classics they crave. And of course, you’re more than familiar with the quality of our ingredients that save you time and hassle of making everything from scratch.

But, did you know that BakeMark can also help you with new easy recipes? It’s true!

For instance, check out this festive recipe for an impressive Halloween dessert, the Halloween Ring Cake. This easy-to-make recipe will bring ooh’s and ahh’s to your bakery case with some spooky fun baked right in! Using just a handful of BakeMark’s signature ingredients, you’ll have some festive fun baked up in no time at all.

The best part of running a bakery is seeing the reactions of your customers to what you’ve created! Halloween is one of those holidays that can bring out the child-like wonder in all of us, so let BakeMark help you create something that will do just that!

At the end of the day, you can trust us to help your business grow. No tricks, just treats!

Fall is All About the Color!

Fall is All About the Color!

The onset of fall brings many things: cooler temperatures, pumpkin spice everything, and vibrant colors everywhere you look! Why should your bakery’s fall cookie selection be any different than the trees outside?

Spice it Up with Sprinkelina

Maybe you didn’t know it, but BakeMark is more than just top-quality baking mixes, fillings and icings.. We also offer everything you need to finish off those delicious baked goods in a festive way! Our entire lineup of Sprinkelina sprinkles and toppings will help any bakery breathe colorful fall life into their cookie display cases.

Fun & Festive

With BakeMark’s fun & festive Halloween and Fall Sprinkelina lineup, you don’t have to look anywhere else to get exactly what you are looking for this season. Is it simple you’re looking for? We’ve got red, orange, yellow, black, purple, and dark chocolate sprinkles perfect to help celebrate the fall and Halloween seasons.

If it’s something a little fancier you’re looking for, we feature several mixes like our Autumn mix and Halloween mix, both mixtures of colors like orange, yellow, black, and brown. Not only that, we also feature a Spooky Mix which is perfect for Halloween with orange, purple, black, and white. A fan favorite is nonpareils, and we also offer a fall mix of those in yellow, orange, and brown.

Confetti Mixes & More Sparkle!

The lineup doesn’t end there, though! We feature 4 different colors of twinkle pearls to delight those who love sparkle and shine – they are available in red, orange, yellow, and purple! These can be used during the fall season and even into Christmas and beyond, just think of all the uses for them!

Speaking of shimmer and shine, BakeMark is also proud to supply glitter glazes that are perfect for cookies this fall season. These come in great fall colors like mango yellow, apricot orange, and lime green.

Finally, our new confetti mixes are sure to be a crowd favorite at any bakery this season. Our Fall Confetti Mix, Candy Corn Confetti Mix, and Wizardly Blend are all perfect for the season and will give your cookies just the right fall touch!

Don’t miss out on all these quality options from BakeMark to make your fall season even better! Contact your sales rep today to discuss your options.

Keep Your Eyes on the Pies!

Keep Your Eyes on the Pies, Thanksgiving Pies!

As the weather begins to change and we enter into the fall season, of course, people are thinking of pumpkins, changing leaves, Halloween, and cooler temperatures.

While all of these things all signify fall in one way or another, there’s another part of the season that is coming up that we all look forward to as well…Thanksgiving!

Thanksgiving: More than Turkey!

What’s Thanksgiving without some turkey, right? We tend to think of the turkey as the star of the Thanksgiving dinner show, but BakeMark is here to let you know that the real highlight of the Thanksgiving dinner is really the pie served for dessert!

What’s Thanksgiving without some turkey, right? We tend to think of the turkey as the star of the Thanksgiving dinner show, but BakeMark is here to let you know that the real highlight of the Thanksgiving dinner is really the pie served for dessert!

Pies are the real stars

Yes, there is something comforting about delicious turkey sitting in your stomach, but think about it- no matter how stuffed you are, you always make sure you leave some room for pie. After all, we save the best for last, don’t we? The Thanksgiving staple is of course the classic and ever-so-popular pumpkin pie, and BakeMark offers you a top-quality, easy-to-use solution with our BakeSense Canned Pumpkin and BakeSense Pumpkin Spice. Pumpkin pie is as simple as 1, 2, 3! Thanks to BakeMark, you’ll be making pies as fast as you can sell them! People will be lining up at your door to get their holiday pumpkin pies, so it’s a good thing that everything we offer is easy to use and of the highest quality. It will make your life as easy as pie.

We’re berry serious about our fillings

If your customers aren’t feeling the pumpkin pie for Thanksgiving, that’s not a problem! BakeMark has a variety of fillings from the industry’s largest fillings portfolio. Our private brands of Westo, Best Brands and Trigal Dorado offer delicious fillings flavors made with the best ingredients.

Looking to make apple, strawberry, raspberry, blueberry, or peach pies? We have good news for you – we’re a one-stop-shop for all your pie needs. We even have exotic flavors like mango or guava for unique pie offerings that most bakeries do not even attempt!

And of course, BakeMark is also here to help you with the pie crust. Our Snot Block Crust Base creates a buttery, delicious crust from a base. Your customers will never know you didn’t make it completely from scratch, and why would they even need to know?! The product is delicious, the base is extremely versatile and can be used in other applications, and it makes the pie-making process even easier for you.

Trust us, BakeMark really can make life easier for you with our selection of quality, versatile products. We’re so occu-pied with helping you grow and nurturing our partnerships…pi is even built into our company core values! Reach out to your sales representative today to review our fall planning guide that includes special holiday recipes!

Back to School!

Back to School

It’s time to head back to school, and is there anything more reminiscent of going back to school than the classic peanut butter and jelly sandwich? Whether it’s in that brown bag lunch being carried out the door in the morning or it’s a snack waiting on the counter when the kids get off the bus, the classic peanut butter and jelly combo has been there to comfort so many of us through the years across many generations.

But…what does that have to do with my bakery business?


Even if you aren’t offering the classic PB&J sandwich at your store, you can still usher in the goodies that include peanut butter and jelly and align it perfectly with the back to school season.

Peanut Butter and Jelly Donuts

Sanwhiches may not be th ebest option for your situation, so how about incorporating the combo into America’s favorite pastry: donuts!

PB&J donuts can satisfy any cravings for sweets or even act as a quick breakfast for the kids and adults alike. It may not be a sandwich, but the combinations of peanut butter, jelly and sweet dough will certainly bring back those wonderful child memories that all adults carry with them, while creating new memories for todays’ young ones. Our Westco French Cruller Mix is the perfect mix to use to create these delicious PB&J snacks. This mix results in air pockets specifically designed for fillings- giving you the perfect space to fill up them up with our BakeSense Natural Creamy Peanut Butter and our Westco Strawberry or Blueberry fillings. With the largest fillings portfolio in the market, the possibilities are endless with BakeMark!  

Sandwich Packs 

If you still want to stick to the traditional bread and fillings combo, you can still offer fresh-made bread and buns using our convenient mixes. Our Best Brands Super Soft Bread & Bun Base and our Westco White Bread Base mixes are so easy to use and save you so much time, you’ll be dishing out fresh bread in no time! BakeMark has all you need to provide your customers with a quick and easy option to prep those lunches for the kids as the back-to-school craziness sets in! 

What other options can you offer me? 

BakeMark has so much more to offer for you to be as creative as you’d like! From our frozen line of ready-to-use laminated doughs, to our hundreds of choices of donut mixes, BakeMark has all your baking needs to create as many variations of classics as you can think of.  

The difference between what your customers can pick up off a grocery store shelf versus what they can get from you is the best quality taste with the convenience that everyone craves. Using BakeMark’s quality ingredients and making it even more convenient for your customers will make all the difference and keep your customers loyal and coming back for more! 

SEEDS AND SPICE … AND EVERYTHING NICE, That’s What High Quality BakeSense Ingredients Are Made Of

seeds and spice


That’s What High Quality BakeSense Ingredients Are Made Of.

The difference between a “good baked good” and a “great baked good” always comes down to the quality of the ingredients. Not all ingredients are created equal. Inferior ingredients detract from the hard work and skill you invest when you use them. That’s why BakeSense herbs, spices, seeds, (plus other ingredients) should be the most important part of your every sweet or savory baked good. Superior ingredients give you the very best chance to give your customers superior finished product. They taste better, look better, and work with other ingredients better. They mix and blend better. BakeSense Seeds and Spices are just better.


When herbs like Basil, Oregano, and Rosemary are featured in your bakery products, be sure to use premium BakeSense ingredients to deliver premium flavor and maximum mouthfeel. And the full range of spices that come from the finest sources are sure to add the quality and value to your every baked good.


We source the finest seeds from around the world so you don’t have to. Look at this list: Anise, Caraway, Fennel, Poppy, Pumpkin, Sesame, and Sunflower – all in one place! When your finest recipe features a seed – any seed – think of high quality. Think of BakeSense. In addition, BakeSense offers the very finest Cream of Tartar, Garlic, Onion, and even Salt for your pretzels. All BakeSense Seeds and Spices come in convenient pack sizes and are Kosher certified to help you meet today’s demand for flavorul and better-for-you products. Looking for variety in your product lineup? Talk to your BakeMark Sales Representative who knows how to mix and match flavors and textures. This knowledge and advice come to you in-person – not from a computer program – so the advice you receive applies directly to your real bakery, your actual customer base, and your actual product offering.