What is a Fruitcake Anyway?

Fruitcake

What is in a Fruitcake Anyway?

3-Step Fruitcake

Here is one recipe that is a proven winner.  Substitute water for light Rum if you’d like, but most of the alcoholic content evaporates during baking and leaves the wonderful flavor in the fruits:

STEP 1:

  • In one pint of light rum, soak overnight in a closed container
    • Glacè Fruit (any / colorful), White Raisins, Craisins, Date Chunks, etc.
  • At 300°F for 15 minutes, lightly roast 3 lbs. nuts (whole or pieces)
    • Cashews, walnuts, and pecans are preferred

STEP 2:

  • Scale and mix in low speed for 5 minutes (add the liquids to the bowl first)
QTYPRODUCT
1LBWater
5LBWestco Ultra Rich Crème Cake Mix
1LB 12ozWhole Eggs
2LBSoft or Melted Butter
  • Additional flavors can also be added to the batter if desired.

STEP 3:

  • By hand, fold Step # 1 into Step # 2. 
  • Scale into desired pans. 
  • Bake at 300 ºF for 45 minutes.
  • Garnish with additional fruit & nuts if desired.
  • Bake for an additional 30 minutes or until a probe comes out cleanly. 
  • Glaze with undiluted and melted Westco Apri-Glo*.

Westco Apri-Glo will dry to a tack-free shine that can be overwrapped or packaged without melting or dissolving.  It also works well with Danish Pastries, Cinnamon Rolls, and Coffee Cakes adding extra shine and extending shelf life by several days

ANSWER: Wonderful Holiday Traditions, Extra Sales, Higher Profits!

This holiday season capture the magic of traditional, flavorful, and decorative fruitcakes straight from your bakery’s oven.  “Fruitcake,” you may ask? The answer is a resounding, YES!! 

Some Fruitcake Background

The tradition of holiday fruitcakes dates back to the colonists in and around the time of the American Revolution.  Because it is so rich in healthy carbohydrates, the fruitcake was considered to be a tried-and-true “energy bar” by colonial troops giving them strength and endurance.  When they returned home from the battlefield for the holidays, the soldiers brought with them a demand for the delicious fruitcake they remember.  They renewed that demand year-after-year, and a tradition was born. 

How Fruitcake is Made

There’s no set recipe for fruitcake, and the baker (you) are free to create customized masterpieces with ingredients you like.  Three things are constant:  1) A fruitcake is PACKED with fruits and nuts;  2) BakeMark Cake Mixes (Ultra Rich Crème Cake Mix) provide time saving, quality mixes to bind the ingredients together;  3) You’ll create a delicious and beautiful tradition for your customers who will remember and demand your fruitcake year after year. Ho, Ho, Ho!

Premium Product – Premium Pricing

Fruitcake enjoys the perception of a premium baked good.  Because fruits and nuts are around 70% of the product ingredients, fruitcake is heavier than almost any other bread or pastry.  And the extra attention you provide to glazing and placing decorative ingredients, you can price each masterpiece as a work of art.  Higher price?  Added demand?  Extra profits!!! 

There’s No Time to Waste

For a cake with alcoholic ingredients, you should some time (maybe a month or so?) in refrigeration so the tannins in the alcohol will mellow and soften with age.  We’ve provided a tried-and-true recipe here, but your BakeMark Sales Representative will be able to guide you to a baked masterpiece that will provide extra traditional holiday sales and profits and put your Salesclerks, Bakers, and Customers in the holiday spirit.  Ask him or her for additional ideas about production, packaging, presentation, marketing and ways to unlock the potential of fruitcake for your shop. 

Happy fruitcake-filled holidays! 

Earn Brownie Points with our Brownie Mixes!

Brownies

Earn Brownie Points with BakeMark Mixes!

Fudgy, delicious brownies are a fan favorite and are also likely a staple in your bakery lineup. If they aren’t already, you’re going to want to make them a star on your menu, and BakeMark can help you do just that!

National Brownie Day

Although we think every day should be brownie day, there is actually a National Brownie Day holiday on December 8 – and what better way to celebrate it than with a pan of amazing fudgy brownies? We can help you celebrate this great holiday, and every day for that matter, with our easy-to-use and high-quality mixes.

Brownies are Versatile!

No matter how you look at it, brownies are a versatile item. You can offer traditional brownies cut in squares, brownie bites in bite-sized cups, or even add special things to the brownies and offer things like salted caramel brownies or cheesecake brownies! The possibilities are truly endless, and with BakeMark’s easy mixes, you’ll have your new lineup of brownies ready in no time at all.

Do your customers like fudgy brownies? Westco’s Gourmet Brownie Mix (48240) is a perfect fit for fudgy brownies! Maybe they prefer cake-like brownies? The extra-moist brownie mix is your answer. Perhaps your customers are worried about clean labels, and if that’s the case, BakeMark has you covered with our clean label mix. And of course, you can offer them all, it’s simple and only requires a few mixes on your shelf!

Enjoy Delicious Brownies 

No matter what kind of brownies your crowds are asking for, BakeMark can help you make just what they want, every day of the year and not just on National Brownie Day! If you’re looking to expand your bakery offerings or just make things easier for yourself and your staff, contact your BakeMark rep today to learn more!

Winter Wonderland Brownie Squares Recipe

PRODUCTS USEDITEM #
Westco Gourmet Brownie Mix48240
Westco Vanilla Buttercreme Icing30900
Color Liquid Gel Teal11987
Color Liquid Gel Red11992
Color Liquid Gel Lemon11812
BakeSense Gumpaste52268
Sprinkelina White Non Pareils52400
Sprinkelina Shape Mix Snowflakes92344
Winter Wonderland Brownie

We’re Beginning to Bake a Lot for…Christmas?!

Christmas in July

We’re Beginning to Bake a Lot for…Christmas?!

No, that’s not a typo – it is almost Christmas…Christmas in July, that is!

Just because it’s not December doesn’t mean you can’t be thinking about holiday baking already, and BakeMark is here to help with a variety of bakery solutions that will have you dreaming of a White Christmas while the summer sun is still shining.

Christmas Quality & Convenience

At BakeMark, we are known for our products that never sacrifice quality for convenience, and what we have to offer you this Christmas baking season is no exception!

Everyone loves a delicious shortbread cookie any time of the year, but everyone loves it more if they’re Christmas shortbread cookies! Our Snot Block Crust is a delectable and versatile mix – you can use it for pie crust, tarts, crumble toppings, and of course cookies! And it’s a guaranteed delicious buttery flavor every time. Your Christmas cookies will be so good, Santa might just wait around for more!

Don’t let the name fool you

Now, Snot Block has been around for a while now since we introduced it back in May, but don’t let the name fool or scare you away. Remember, it’s not your typical pastry or mix. The possibilities are so endless; you’ll wonder how you ever got along without it. You can dream up just about any Christmas bakery concoction and you can incorporate Snot Block Crust into it!

sprinkles

Well the answer to that one is easy…it’s just a cookie!

It’s mandatory that a festive Christmas cookie requires you to sprinkle some holiday cheer into it- it’s part of the Christmas cookie’s identity! Lucky for you, BakeMark has tons of options of sprinkles from our Sprinkelina line! You can always go with a classic jingle mix of white, red and green. Or maybe the same color combination but in our adorable nonpareils. Maybe your snowflake cookie needs a bit more snow? Check out our Snowflake shaped sprinkles or how about our Christmas confettis?

If those don’t sparkle up your Christmas cookies enough, we have several other sprinkle mixes and blends made just for Christmas celebrations, so you’re sure to find your perfect match.

Don’t leave it to chance

For your own sake and the sake of your customers, don’t leave your Christmas cookie baking to chance…or to the last minute! Be sure to contact your BakeMark representative today to discuss the options we have to help you make this Christmas, and Christmas in July, even more magical. You won’t be sorry that you did, only if you don’t!